Job Description

Job Title: Business Development Associate

Karachi, Pakistan | Full-time

About Idenfo

Idenfo is a fast-growing RegTech company helping global organisations streamline AML, KYC, and compliance processes. We work with international clients across multiple jurisdictions, combining technology with deep compliance expertise. We're building technology that helps global organisations solve one of the hardest problems in business today — staying compliant while scaling fast.

Role Overview

We are looking for a Business Development Associate to support our growth by identifying prospective clients, conducting targeted outreach, qualifying leads, and generating new business opportunities.

The role will work closely with the Sales team to build and maintain a healthy prospect pipeline, engage potential clients through multiple channels, and ensure consistent follow-up throughout the early stages of the sales process.

Key Responsibilities

• Lead Generation & Prospecting: Identify and research potential clients across target markets and industries.
• Outbound Outreach: Conduct targeted outreach through LinkedIn, email, calls, and other relevant channels.
• Lead Qualification: Engage with prospects, understand their requirements, qualify opportunities, and identify potential fit for Idenfo's solutions.
• Pipeline Management: Maintain accurate prospect and lead information and ensure opportunities are moved through the appropriate stages.
• CRM Management: Ensure all outreach activities, conversations, follow-ups, and lead information are accurately recorded.
• Follow-ups: Manage timely and consistent follow-ups with prospects to maximize engagement and meeting conversion.
• Sales Coordination: Work closely with Sales Managers and Account Executives to schedule qualified meetings and support the handover of opportunities.
• Market Research: Research target companies, industries, decision-makers, and relevant market developments to support effective prospecting.
• Reporting: Track outreach activity, response rates, meetings booked, lead progression, and other relevant business development metrics.
• Process Improvement: Identify opportunities to improve prospecting, outreach, follow-up, and lead qualification processes.

Required Skills & Experience

• 0–2 years of experience in Business Development, Sales Development, Lead Generation, Inside Sales, or a similar role.
• Experience with B2B sales and outbound prospecting.
• Strong written and verbal communication skills.
• Comfortable conducting outreach through LinkedIn, email, and phone.
• Strong research and lead qualification skills.
• Experience working with a CRM and maintaining accurate sales data.
• Strong follow-up, organization, and time-management skills.
• Ability to work independently while collaborating closely with the Sales team.

Good to Have

• Experience with LinkedIn Sales Navigator, Apollo, Pipedrive, or similar sales/CRM tools.
• Experience using sales automation or sequencing tools.
• Experience selling SaaS, RegTech, FinTech, compliance, or other B2B technology solutions.
• Exposure to international B2B markets.
• Basic understanding of sales metrics and funnel performance.

Success Metrics

• Qualified leads generated
• Meetings booked
• Outreach activity and consistency
• Response and engagement rates
• Lead-to-meeting conversion
• CRM data accuracy
• Pipeline contribution
• Follow-up effectiveness