Job Description

BEL Promo is looking for a proactive, detail-oriented sales professional to support the execution and growth of an assigned portfolio of strategic and growth accounts. As the Business Development Associate (BDA), you will partner with a National Sales Manager or National Sales Lead to execute account strategies, manage day-to-day customer needs, and ensure operational excellence across your portfolio. Working closely with Customer Service, Production, and cross-functional teams, you will help drive customer satisfaction, account growth, and the achievement of established sales and revenue goals.

Essential Job Functions: (The reason this job exists is to perform these functions. These functions are performed regularly, seriously impacts other jobs, and there are a limited number of employees whom performance of the function can be distributed.)

Strategy Execution & Campaign Management

• Execute the account strategy set by the aligned National Sales Manager/Lead across assigned core and growth accounts.
• Write storyboards and build campaigns that bring each account’s strategy to life.
• Partner with the aligned National Sales Manager/Lead to build and maintain a call cadence, email cadence, and campaign schedule for each assigned account.
• Execute outbound calls, emails, and campaign activity against the established cadence, in-house.
• Organize and prioritize execution efforts by region.
• Maintain account, order, and activity records in Bing Dynamics (CRM) to keep strategy execution visible and current.
• Keep tabs on campaign success and report results back to the aligned National Sales Manager/Lead.
• Make sure samples are sent to both the account’s own sales force and the end customer to support the strategy in market.

Communication & Cross-Functional Liaison

• Communicate the account strategy internally to Customer Service and Multi-Line Representatives, and externally to the account’s own sales force (the customer) so everyone is executing against the same plan.
• Serve as the primary liaison between Customer Service and National Sales, ensuring account issues are resolved and communicated back into the strategy.
• Serve as the connecting line between Production and Sales, keeping both sides aligned on account needs and timelines.
• Track orders to make sure they are moving along internally, looping in Customer Service and Order Entry as needed to resolve delays or issues.
• Act as a problem solver and communicator across internal teams, and make sure everyday account meetings and functions are being carried out.
• Loop in and coordinate with Multi-Line Representatives to support execution of the account strategy in the field.
• Work hand in hand with the aligned National Sales Manager/Lead as an extension of their strategy, not a substitute for it.

Account Growth & Accountability

• Co-manage the book of business with the aligned National Sales Manager/Lead and grow the account in conjunction with them.
• Be tied to and held accountable for growth results on the core and growth accounts they support.
• Support the growth of SMB growth accounts toward large core strategic account status for Bel Promo.
• Flag account risk, opportunity, and order trends to the aligned National Sales Manager/Lead to inform ongoing strategy.

Essential Qualifications: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the competencies (minimum knowledge, skill, and ability) required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.)

Education/Certification:

• Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent professional experience will be considered in lieu of a degree.

Experience & Skills Required:

• Prior experience as an Account Executive (AE), inside sales representative, or business development support role.
• Strong organizational and execution skills; able to manage multiple cadences and campaigns across a regional book of accounts.
• Working knowledge of Bing Dynamics (CRM) or comparable CRM systems for tracking account and order activity.
• Strong written communication skills for building storyboards, campaigns, and email cadences.
• Ability to collaborate cross-functionally with National Sales, Customer Service, and Multi-Line Representatives.
• Comfortable operating in an in-house, phone- and email-based sales execution role.
• Must be amenable to work on a graveyard shift