Job Description

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The Premier & Advance (P&A) proposition is a strategic priority for HSBC and the role of Product Specialist (BDM) is a key contributor in exceeding the proposition objectives. The role is a specialist role and is part of the Premier and Wealth sales force. The incumbent is expected to be a technical expert in one or several product categories as relevant to market; such as Structured Products/FX/Investment/Financial Planning/Retirement/Protection/Mortgage etc.

BDM is usually deployed to add value to clients with more complex needs, e.g. P&A, W, PCS, PE clients and is assigned to a team of Premier Relationship Managers RMs. Whilst RMs own the end-to-end advisory and sales process with clients, BDM assists RMs in understanding clients better, meeting clients together with RMs when required, making suitable recommendations and helping clients understand the value and risks of solutions available to them.

At times the BDM may also conduct product training to support and deliver new product launches and lead client education events to help client gain better knowledge of financial markets and financial solutions. The BDM also needs to follow the needs-based sales process, giving clients a meaningful and consistent wealth experience and ultimately providing an outstanding client experience.

The jobholder is expected to support RMs to gain more client trust and commitment in broadening and deepening their relationship with HSBC.

Principal accountabilities:

• Strengthen HSBC’s image as a leading wealth provider by providing clients with access to advanced technical product expertise;
• Support RMs to gain more clients’ confidence and trust in HSBC capabilities and increase the effectiveness and quality of needs fulfilled for target clients in need;
• Assist RMs and helps close sales in deepening and growing client relationships through identifying and uncovering client's needs, identifying relevant wealth solution and technical analysis, and assisting RMs in presenting and explaining solution(s) to client
• Conduct portfolio reviews with RMs, assess product suitability and market and regulatory change impact to products held by clients as appropriate, identify opportunities and manage risks,
• Join RMs for 3 to 5 meeting per day for accompaniments clients and provide advice, input based on technical knowledge while acting as a second point of contact to RMs for specific products and solutions;

Role Context:

Premier & Advanceis a key proposition in the bank’s strategy. Over recent years, our business and organization has made considerable progress both in our performance versus peer group and in our strategic transformation. Over the medium term we have been improving both our profitability and our ability to meet the needs of our target clients.

The role of BDMs is currently regulated by INMX. Under their rules, the jobholder will perform an activity, which must be approved by INMX on being fit and proper to carry out their duties. All approved persons must at all times comply with the INMX rules and principles.

HSBC is required to maintain and operate a robust Training & Competency scheme and provide a framework through which each PRM is effectively supervised. The jobholder reports to INMX Commercial Subdirector for regulatory supervision, compliance and regulated sales performance. Direction in terms of regulated sales strategy will be provided by the INMX Sales Team. Inappropriate sales and failure to meet regulatory standards could result in loss of sales, client complaints (and compensation), regulatory fines and reputational risk to the Group