Job Description

Business Developer – Coffee Solutions

Lyreco Coffee Solutions is a subscription-based workplace coffee service providing coffee machines, coffee beans and consumables to B2B customers. We are looking for a Business Development Manager to lead the development and growth of this solution in Thailand. The role is responsible for creating and executing the commercial growth strategy, developing a sales pipeline, supporting sales teams, leading customer presentations and negotiations, overseeing successful implementations and delivering profitable growth.

Your role and impact

Business Development & Sales Growth

• Develop and execute the strategic growth plan for Lyreco Coffee Solutions.
• Build, manage and maintain a robust sales pipeline.
• Generate new business opportunities through prospecting, networking and referrals.
• Identify opportunities within existing Lyreco customers to increase share of wallet.
• Support B2B Sales teams in promoting Coffee Solutions.
• Conduct customer presentations, product demonstrations and commercial negotiations.
• Prepare quotations, tenders and contract proposals.
• Deliver agreed sales, gross profit and recurring revenue targets.
• Drive customer retention and subscription renewals.

Cross-Functional Leadership

• Work closely with B2B Account teams to create qualified opportunities.
• Collaborate with Merchandising to maintain a competitive product offering.
• Work with Marketing on campaigns and lead-generation initiatives.
• Act as the internal subject matter expert for workplace coffee solutions.

Category & Market Development

• Monitor competitor activities, pricing and market trends.
• Identify new opportunities and service enhancements.
• Recommend initiatives to accelerate growth and profitability.

Customer Implementation

• Manage the onboarding and implementation of new customers.
• Coordinate equipment installation and customer training.
• Ensure a seamless customer experience from sale through to operation.

What you will bring

• At least 5 years of experience in Business Development, B2B Sales, Hospitality, Food Service or a related sector.
• A proven track record of acquiring and growing new business.
• Strong commercial and financial acumen.
• Excellent presentation, communication and negotiation skills.
• Strong stakeholder-management and influencing capabilities.
• The ability to work independently in an entrepreneurial environment.
• Good command of written and spoken English.

How success will be measured

Your success in this role will be reflected through:

• New subscription revenue generated.
• Gross profit delivered.
• Number of new Coffee Solutions customers acquired.
• Pipeline value and conversion rate.
• Customer retention and renewal rates.
• Achievement of annual sales and profitability objectives.

Why join Lyreco?

This role offers the opportunity to take ownership of a growing business solution while working closely with Sales, Merchandising, Marketing and other teams across Lyreco.

You will be empowered to shape the market approach, develop customer relationships and turn new opportunities into sustainable, profitable growth. Your ideas, commercial judgement and contribution will directly influence the success of Lyreco Coffee Solutions in Thailand.

At Lyreco, it is more than a job. It is an opportunity to grow, make an impact and Create Great Together.

Ready to create great with us?

If you are a commercially driven business developer who enjoys building new opportunities, influencing stakeholders and taking a solution from strategy through to successful execution, we would be pleased to hear from you.

Apply and help us shape the future of workplace coffee solutions in Thailand.