Job Description

Business Analyst & CRM (Salesforce)

Mexico City, México – Hybrid

The Business Analyst & CRM (Salesforce) plays a critical role in driving the execution of Sonova Mexico’s pricing strategy while ensuring full visibility of commercial performance through robust KPI tracking and analytics. This role serves as the functional owner of Salesforce, supporting data integrity, system optimization, and enabling data-driven decision-making across the commercial organization.

This position is essential to strengthening operational excellence, improving profitability, and supporting sustainable market share growth.

Responsibilities:

• Monitor and analyze performance of customer-tier pricing strategies across segments

• Analyze sales volumes, pricing, margins, discount behavior, and customer trends

• Produce recurring and ad-hoc executive reports for leadership

• Identify risks, deviations, and opportunities to improve profitability and competitiveness

• Support automation of pricing rules in SAP and Salesforce

• Act as the internal Product Owner for Salesforce

• Ensure data quality, system usage, and continuous CRM optimization

• Build dashboards, reports, and workflows to support Sales and Management teams

• Lead user training, adoption initiatives, and system enhancements

• Track KPIs including customer volume, discount levels, contract compliance, and financial performance

• Prepare monthly and quarterly performance summaries and insights

• Partner with Sales teams to support pricing strategy execution and customer negotiations

• Collaborate cross-functionally with Marketing, Finance, Operations, and IT teams

More about you:

• Bachelor’s degree in Business Administration, Industrial Engineering, Economics, Finance, Information Systems, or related field

• Strong Salesforce experience including dashboards, reporting, and automation

• Advanced Excel skills; Power BI or similar tools preferred

• Strong understanding of commercial processes and pricing strategies

• Ability to analyze large datasets and translate insights into actionable recommendations

• Advanced English proficiency

• Strong analytical thinking, attention to detail, and problem-solving skills

• Excellent communication and ability to influence cross-functional teams

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova

Don't meet all the criteria? If you’re willing to go all in and learn we'd love to hear from you!

What we offer:

• Benefits in accordance with the Federal Labor Law (LFT)
• Savings fund (Fondo de Ahorro)

How we work:

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.