Job Description

At Citizens, business banking marketing is focused on understanding client needs, meeting business owners where they are, and delivering data-driven marketing that drives acquisition and deepens relationships.

The Business Banking Marketing Partner is an execution-focused role responsible for supporting integrated, multi-channel marketing campaigns that drive growth across Business Banking products and segments. This role blends strong project management, channel execution, and performance analysis to deliver campaigns that are on time, on budget, and optimized for results.

The ideal candidate is a motivated, detail-oriented marketer who thrives in a fast-paced, collaborative environment and brings a balance of analytical thinking and creative problem-solving.

The Marketing Partner will be responsible for:

• Preparing clear and concise marketing and creative briefs – work with Growth Strategists to distill measurable objectives, strategies, and tactics using data and customer insights to drive outcomes.
• Keeping the customer at the center of everything we do – serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint.
• Leading the flawless project management and execution of integrated marketing programs – from start to finish, drive on-brand, on-strategy, and on-time delivery.
• Driving continuous improvement – test, learn and lead retrospective including performance analysis, reporting, and recommendations to optimize marketing efficiency, effectiveness, and reporting.

• Managing budget and expenses – provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported.

Required Qualifications

• Ability to plan, develop and implement comprehensive multi-channel marketing programs
• Self-starter with proven ability to work collaboratively and with a sense of urgency
• Excellent written and verbal communication skills
• Clear thinker with strong project management, prioritization, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Computer proficiency, including PowerPoint, Word, Excel and CoPilot

• Attention to details

Desired Qualifications

• Prior interest and exposure to B2B financial services marketing

• Strong budgeting acumen: ability to track estimates vs. actuals, flag risks early, and manage vendors/POs/invoices with rigor.

• Demonstrated ability to analyze campaign performance and translate results into optimization recommendations, including comfort with web analytics (e.g., Adobe Analytics) and measurement best practices.

• Bachelor’s degree required; MBA or equivalent experience a plus

Education

Bachelor’s degree required

MBA or equivalent experience a plus

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: 8-5 M-F in office 4 days in Westwood MA or New York, NY

Pay Transparency

The salary range for this position is $75,000 - $100,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

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Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.