Job Description

Posting number: CRT-2026-228403-KW

Department: Culture Rec & Tourism-Tourism

Job classification: BUSINESS ANALYTICS SPECIALIST

Posting type: Promotional

Categories: Administration, Planning and Development, Public Relations, Management, Executive Management, Miscellaneous, Customer Service, Marketing, Project Management, Organizational Development, Business, Communications, Hospitality and Tourism, Office and Administrative Support, Program Management

Summary

20250708135358_download.jpg20251029132329_Tourism Logo.png

This is a full-time position located at the Capitol Annex Building in Baton Rouge, LA.

The Louisiana Office of Tourism's vision is to market and promote the brand of Feed Your Soul showcasing Louisiana as a travel destination, increasing revenue generated by the tourism industry and contributing to the economic impact of tourism in all 64 parishes.

The Office of Tourism partners with tourism professionals and industry stakeholders in private and public sectors to extend and enhance their efforts to reach domestic and international consumers and travel trade.

This position oversees research and development efforts as well as special initiatives.

Examples of duties

Six years of experience in accounting, budgeting, contracts, economics, engineering, finance, financial auditing, grants, human resources, information technology, management analysis, operational auditing, policy planning, procurement, social services, statistical analysis, tax collections, or tax enforcement; OR

Six years of experience in any field plus three years of experience in accounting, budgeting, contracts, economics, engineering, finance, financial auditing, grants, human resources, information technology, management analysis, operational auditing, policy planning, procurement, social services, statistical analysis, tax collections, or tax enforcement; OR

A bachelor's degree plus three years of experience in accounting, budgeting, contracts, economics, engineering, finance, financial auditing, grants, human resources, information technology, management analysis, operational auditing, policy planning, procurement, social services, statistical analysis, tax collections, or tax enforcement; OR

An advanced degree plus two years of experience in accounting, budgeting, contracts, economics, engineering, finance, financial auditing, grants, human resources, information technology, management analysis, operational auditing, policy planning, procurement, social services, statistical analysis, tax collections, or tax enforcement.

EXPERIENCE SUBSTITUTION:

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Qualifications

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Supplemental information

Job Duties:

• Leads the strategic planning process and develops long-term initiatives and objectives for the Office of Tourism
• Establish metrics and benchmarks to evaluate the effectiveness of strategic plans and priorities
• Conduct comprehensive evaluations of ongoing functions to ensure Tourism meets its stated goals
• Directs studies of internal control systems, and impacts of Tourism and all programs.
• Reviews and revises strategic information on a quarterly basis and implements any actions that are required
• Monitor financial performance and tracks key performance indicators (KPls) to report progress towards strategic goals
• Identify challenges that may impact the organization's strategic objectives and trends forecast to identify opportunities
• Makes recommendations to improve efficiencies and effectiveness of all Tourism programs. Works with executive management to
• implement necessary changes.
• Develop and implement brand strategies for the Office of Tourism to advance agency priorities, increase brand awareness, and deploy strategic campaigns to ensure adherence to brand standards across the Office of Tourism
• Responsible for building and maintaining strong relationships with key industry stakeholders and tourism partners. The position's
• primary objective will be to enhance brand awareness, credibility, and loyalty through strategic initiatives and effective external and
• internal communication
• Create comprehensive brand strategies that align with the Office of Tourism's overall objectives, goals, and growth plans
• Monitor advertising agency and vendor contracts and ensure deliverables align with expectations and are executed in a timely manner
• Ensure consistency In brand messaging and positioning across the agency and enhance brand awareness through strategic initiatives and effective communication.
• Collaborate closely with advertising, sales, communications, and administration teams to ensure alignment of brand strategies with
• agency goals
• Represents Executive Management by attending meetings with tourism industry partners and stakeholders
• Other duties as needed.

Position-Specific Details:

• Appointment Type: This is a full-time position. This position will be filled as a promotion of a current permanent employee of the Department of Culture, Recreation and Tourism or The Office of the Lieutenant Governor serving in a classified position.
• Work Schedule: This is a full-time position that reports in-office Monday-Friday, from 8:30 AM to 5:00 PM. This position may be required to work evenings, weekends, holidays, and/or overtime. This position will be required to travel and drive.
• Location: This position is located at the Capitol Annex Building in Baton Rouge, LA.

Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities.

How To Apply:

No Civil Service test score is required in order to be considered for this vacancy.

To apply for this vacancy, click on the “Apply” link and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

*Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.*

The Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.

For further information about this vacancy, contact:

Katelyn Wale

Department of Culture, Recreation & Tourism

1051 North 3rd Street

Baton Rouge, LA 70802

Fax: 225-342-7928

kwale@crt.la.gov