Business Analyst & Website Expert -Dual background in Clinical Trials and Digital Marketing essential
ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster.
As a values-driven organisation, integrity, collaboration, agility, and inclusion are at the heart of how we work and interact with each other, customers, patients and suppliers.
The Business Analyst & Website Expert plays a key role in supporting clinical trial recruitment through digital platforms, data integration, and web performance optimisation. This role combines expertise in clinical trial processes with strong digital marketing and web management capabilities. The successful candidate will oversee the iConnect platform, manage study‑specific websites, support SEO and social media strategy, and ensure seamless integration of data and processes across the clinical ecosystem.
Administer the iConnect platform and the associated Participant Database.
Coordinate global and study‑level digital content (e.g., TA pages) in partnership with internal and external content managers.
Lead and execute the SEO strategy to optimise visibility and engagement.
Manage social media channels related to Sanofi clinical trials.
Oversee web marketing performance using indicators from iConnect and Google Tag Manager (GTM).
Support corporate branding initiatives, ensuring alignment with the clinical trial branding playbook.
Manage vendor relationships and provide end‑to‑end support for digital solutions.
Lead the development and maintenance of study‑specific websites
Define functional interactions within the business ecosystem, including governance frameworks.
Model processes and data flows, including documentation of inbound/outbound data sources and outputs.
Develop data integration strategies aligned with future‑state processes in collaboration with Project Management and Digital teams.
Contribute to the creation and updating of business documents to support solution adoption.
Deliver training, communication, and end‑user support to drive adoption of digital tools.
Support pilot planning and execution in partnership with PMs and sub‑teams.
Identify dependencies and connections with other projects and initiatives.
Contribute to defining KPIs, establishing baselines, and monitoring performance metrics.
Delivery of an end‑to‑end digital recruitment ecosystem covering: social media campaigns, trial listings, study websites, pre‑screening, secondary screening, call centre, patient data registry.
Increased traffic, engagement, and recruitment performance across digital channels.
High‑quality, compliant, and user‑friendly digital assets supporting clinical trial recruitment.
What you will need
Employment with ICON is contingent upon having the legal right to work in the country where the role is based.
Rewards & Benefits
ICON offers a competitive and comprehensive total rewards package designed to support your health, wellbeing, and career development.
Benefits may include:
Benefits may vary depending on role and location.
Visit our careers site to read more about the benefits ICON offers.
Inclusion and Accessibility
ICON is an equal opportunity employer. We are committed to building an inclusive and accessible workplace where everyone feels valued and supported.
If you require reasonable accommodations during the recruitment process, please let us know or submit a request here
Are you a current ICON Employee? Please click here to apply
Since our foundation in Dublin, Ireland in 1990, our mission has been to help our clients to accelerate the development of drugs and devices that save lives and improve quality of life. We do this by delivering best in class information, solutions and performance, with an unyielding focus on quality at all times.
We offer a full range of consulting, development and commercialisation services from a global network of offices in 53 countries. We focus our innovation on the factors that are critical to our clients – reducing time to market, reducing cost, and increasing quality – and our global team of experts has extensive experience in a broad range of therapeutic areas.
