Job Description

ABOUT US

At BASF Digital Hub Madrid we develop innovative digital solutions for BASF, create new exciting customer experiences and business growth, and drive efficiencies in processes, helping to strengthen BASF´s position as the digital leader in the chemical industry. We believe the right path is through creativity, trial and error and great people working and learning together. Become part of our team and develop the future with us - in a global team that embraces diversity and equal opportunities.

We believe the right path is through creativity, trial and error and great people working and learning together. Become part of our team and develop the future with us - in a global team that embraces diversity and equal opportunities. We are committed to fostering an inclusive workplace and strongly encourage applications from individuals with disabilities. We value diversity and believe that varied perspectives enhance our team's effectiveness. Our hiring practices are designed to ensure equal opportunity for all candidates.

WHAT YOU CAN EXPECT

We are looking for a Digital Adoption Champion / Business Analyst to accelerate the usage, engagement, and learning experience of BASF’s digital products within the Agricultural Solutions department Digital Factory. In this role, you will work at the intersection of data analytics, product management, user experience, and change management. Ensuring that digital solutions are not only deployed but effectively adopted across the organization. You will conduct continuous research on user behavior, adoption trends, and in‑app learning strategies to shape how our global teams interact with and extract value from digital tools.
This position requires someone highly structured and organized, capable of bringing clarity to complex digital ecosystems while maintaining a strong entrepreneurial mindset. You will act as a hybrid profile, combining strategic thinking with hands‑on technical implementation, from designing scalable adoption frameworks to deploying in‑app enablement solutions like WalkMe and Enable Now. Your ability to move fluidly between strategy, execution, research, and stakeholder engagement will be essential to driving long‑term digital adoption across BASF.

RESPONSIBILITIES

• Building and maintaining relationships with key stakeholders will be crucial in your role as you identify, gather, analyze, and document user requirements from them.
• Providing insights to Product Owners and leadership on user adoption and interaction.
• Identifying adoption gaps and recommending improvement strategies.
• Centralizing key usage metrics from applications like SAP, Salesforce, WalkMe, SAP Enable Now and others.
• Supporting in the implementation of WalkMe for in-app learning and guidance.
• Defining frameworks for smooth end-user learning experiences.
• Collaborating with Process Modeling and Process Mining specialists to facilitate end-to-end process analysis and improvement efforts.
• It is important for you to analyze market trends and stay up-to-date both inside and outside of BASF to identify growth and innovation opportunities.

REQUIREMENTS OF THE POSITION

• A Bachelor's or Master's degree in Business, Computer Science, Data Science, or a related field.
• Proven experience in a consulting role with exposure to user needs analysis/documentation, software development and/or market research.
• Hand on experience with Data Driven projects, strong understanding of various data domains, data analysis and data modeling.
• Demonstrated familiarity with concepts, tools, and applications, particularly in the field of Data analysis and modeling.
• Strong analytical and problem-solving skills, with the ability to dissect complex issues and propose practical solutions.
• Excellent interpersonal and communication skills, both written and verbal, to collaborate with.
• With cross-functional teams and explain complex technical concepts to non technical stakeholders.
• Self-motivated, with the ability to take initiative and drive projects forward with minimal supervision.
• Experience working with external vendors or partners.
• Ability to learn quickly and stay updated with emerging trends in tools and technologies.

WHAT WE OFFER

• A secure work environment because your health, safety and wellbeing is always our top priority.
• Flexible work schedule and Home-office options, so that you can balance your working life and private life.
• Learning and development opportunities
• 25 holiday days per year
• 5 additional days (readjustment)
• A collaborative, trustful and innovative work environment
• Being part of an international team and work in global projects
• Relocation assistance to Madrid provided

HOW TO REACH US

If you're interested in the position or know someone who might be and need support on how to take next steps, please send an email to felipe.bianco@partners.basf.com