Business Analyst- Marketing campaign - (CREQ252700)
We are designing Agentic AI solutions for Marketing teams on Google Cloud, covering campaign operations, content lifecycle, audience segmentation, engagement analytics, and attribution modeling. The Marketing Operations BA will define workflows, requirements, and agent behaviors to automate and optimize the marketing engine.Marketing Domain ExpertiseDocument processes across campaign planning, execution, nurture programs, and attribution.Define segmentation logic, MQL/SQL lifecycle rules, engagement scoring models.Identify areas where AI can automate or enhance:campaign insightspersona-based contentengagement predictionsattribution optimizationAI Use Case & Requirements DefinitionPartner with Product Marketing, Demand Gen, and MarTech teams.Create detailed user stories, functional specs, data requirements.Define agent use cases such as:Campaign Performance AgentAudience Segmentation AgentContent Recommendation AgentAttribution Insights AgentData & Analytics MappingDefine KPIs: CAC, ROAS, MQL→SQL conversion, engagement metrics, attribution models.Work with data teams to map data from:Marketo / HubSpotGoogle Analytics / GA4CRMValidate AI outputs with benchmark datasets and historical campaign performance.Cross-functional CollaborationWork closely with AI Architects to define prompt logic, agent workflows, and evaluation metrics.Communicate processes, blockers, and recommendations to leadership.Support AI capability adoption across global marketing teams.Required SkillsDeep understanding of Marketing Automation tools (Marketo, HubSpot, Eloqua).Knowledge of Engagement Scoring, Campaign Ops, Segmentation, Attribution.Strong experience in Marketing Analytics, GA4, Looker, dashboards, KPIs.Strong documentation and business analysis skills.Understanding of AI and automation use cases in MarTech.Certifications in HubSpot, Marketo, or Google Analytics.Experience in AI-driven personalization and marketing automation.Experience working with cloud data platforms such as BigQuery.
: US-NY-New York
: Full Time
: Individual Contributor
: Experienced
: No
: 15/05/2026, 5:08:39 PM
Virtusa is a global product and platform engineering services company that makes experiences better with technology. We help organizations grow faster, more profitably, and more sustainably by reimagining enterprises through domain-driven solutions. We combine strategy, design, and engineering, backed by unmatched expertise at the intersection of industry, business, and technology to generate real-world business impact for clients.
Headquartered in Massachusetts with global delivery centers, Virtusa provides a broad range of services, solutions, and assets, including strategy and design, AI advisory and services, digital engineering, data and analytics, digital assurance, cloud and security, cx transformation and managed services across industries such as financial services, healthcare, communications, media, entertainment, travel, manufacturing, and technology.
