
At H&M, we are committed to creating meaningful growth through customer-centric and data-informed decision making. We are now looking for a Business Analyst to join the Digital Commercial Analytics team.
In this role, you will combine commercial understanding, analytical expertise and stakeholder collaboration to identify opportunities, evaluate business performance and support sustainable growth across our digital business. You will work closely with QCP (Quantified Commercial Plan), Marketing, Digital, Controlling and Sales Markets to translate data into insights and recommendations that strengthen commercial decision-making and execution.
You will be part of the Digital Commercial Analytics team within the Digital Unit in the Commercial function, working closely with global and local commercial stakeholders, analysts, data teams and digital functions. The team’s mission is to drive digital business performance through advanced analytics, strategic insights, and business cases that enable better decision-making across H&M’s global online business.
The role reports to the Digital Commercial Manager.
We believe you are a highly analytical and commercially minded person who enjoys solving complex business challenges through data and insights. You can connect customer behaviour, digital performance and commercial outcomes, translating findings into recommendations that create business impact.
You are comfortable working across functions, influencing stakeholders through a fact-based approach and communicating complex topics in a clear and engaging way.
We are looking for people with:
This is a fulltime permanent role based in Stockholm, Sweden.
If you believe your experience, skills, and ambitions align with this role, please submit your CV in English before 1st of October.
Diversity, Inclusion, and Innovation
At H&M Group, we're deeply committed to fostering a Diverse & Inclusive environment. We actively seek out qualified candidates regardless of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.
Our commitment to an inclusive workplace drives our dynamic and forward-thinking culture. Regardless of your background, origin, or preferences, your application is warmly welcomed. We value diverse perspectives and skills, and every applicant contributes to our vibrant, creative community. Join us and be part of the future we're building.
Our Offer
At H&M Group, you're not just joining a team – you're joining a value-driven culture and an expansive tech network. Enjoy perks like staff discount cards, flexible work arrangements, wellness benefits, parental support, and more. Here, you're encouraged to be yourself, experiment, and chart your own growth path. As you flourish, so do we, with opportunities to create tangible impacts and shape the future.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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