Job Description
Yum! Digital & Technology is on a mission to revolutionize the QSR industry through Byte by YUM—our cutting-edge, all-in-one digital commerce platform powering iconic brands including Taco Bell, KFC, and Pizza Hut around the globe. Byte is transforming how millions of customers discover, engage with, and order from their favorite brands across web, mobile, CRM, loyalty, and digital marketing experiences.
We are looking for a Business Analyst – CRM & Marketing Technology to join our Taco Bell Digital team. In this role, you will sit at the intersection of Digital Commerce, Customer Engagement, Marketing Technology, and Product Delivery, partnering with global and market stakeholders to drive both platform enhancements and customer-facing marketing initiatives.
You will play a critical role in supporting CRM campaigns, digital content management, and customer engagement programs while helping scale Taco Bell's digital ecosystem across international markets. Working closely with Marketing, Product, Analytics, UX, and Engineering teams, you will gather and translate business requirements, coordinate cross-functional delivery, support campaign execution, and ensure seamless customer experiences across web, mobile, email, push notification, and loyalty channels.
Business Analysis & Requirements Management
- Collaborate with franchisees, marketing teams, and internal stakeholders to understand, analyze, and document business requirements for digital commerce, CRM, and customer engagement initiatives.
- Analyze and document current and future-state business processes, workflows, and customer journeys.
- Create and maintain detailed user stories, acceptance criteria, process flows, and functional documentation in JIRA and Confluence.
- Partner with engineering teams to translate business requirements into technical specifications and validate solutions against business objectives.
- Facilitate requirement clarification sessions and support Agile ceremonies to ensure alignment across stakeholders and delivery teams.
- Facilitate workshops, requirement sessions, and project reviews to ensure stakeholder alignment and engagement.
Marketing Technology & CRM Operations
- Support the execution of global and market-level marketing campaigns, promotions, and CRM initiatives across digital channels.
- Manage and coordinate content publishing activities through Contentful CMS, ensuring timely and accurate delivery of campaign content.
- Support CRM campaign setup, testing, audience segmentation, and deployment activities within platforms such as Braze, Zeta, or equivalent marketing automation tools.
- Collaborate with Marketing and Analytics teams to define campaign tracking requirements and validate data collection for performance measurement.
- Assist in monitoring campaign performance, identifying optimization opportunities, and supporting reporting initiatives.
- Ensure marketing technology implementations align with data privacy, governance, and compliance requirements.
Required Qualifications
- Bachelor's degree in Business, Information Technology, Computer Science, Marketing Technology, or a related field.
- Strong analytical, problem-solving, and critical-thinking skills.
- Excellent English communication, stakeholder management, and interpersonal skills.
- Hands-on experience with JIRA and Confluence.
- Familiarity with Google Analytics 4 (GA4) and digital analytics concepts.
- Experience participating in at least one end-to-end Software Development Life Cycle (SDLC) project through successful production launch.
- Experience working within Agile delivery frameworks such as Scrum or Kanban.
- Ability to work effectively across business, marketing, and technical teams in a fast-paced environment.
- Experience in QSR, retail, eCommerce, digital commerce, or consulting environments is preferred.
Preferred Skills
- Experience with CRM and marketing automation platforms such as Braze, Zeta, Salesforce Marketing Cloud, or similar tools.
- Experience with Contentful or other CMS platforms.
- Understanding of customer lifecycle marketing, personalization, customer segmentation, and omnichannel customer journeys.
- Familiarity with digital marketing technologies, customer data platforms (CDPs), tag management solutions, and campaign analytics.
- Experience supporting email, push notification, in-app messaging, and loyalty program initiatives.
- Knowledge of A/B testing, conversion optimization, and customer engagement measurement.
- Understanding of data privacy, consent management, and marketing compliance requirements.
- Experience working with global stakeholders and distributed teams.
Why You'll Love Working Here
- 100% salary during probation period
- Annual Leave: 18 days/ year
- Five “Recharge Days” – Extra days, in addition to company holidays.
- 2 days WFH/ weef
- Flexible Friday afternoon
- Full salary insurance
- 13th-month bonus
- 1 day off for birthday
- Advanced health insurance (Generali)
- Regular engagement activities: sport clubs, internal event…
- Support Macbook and Monitor
Working location: Block C, Waseco building, 10 Pho Quang, Tan Son Hoa ward, Ho Chi Minh city, Vietnam
