Job Description

At Hiebing, we believe the best ideas come from curious minds working together. We’re a strategy-led agency where analytics isn’t a backseat function—it’s a driver of the work, shaping decisions alongside brand, creative, and media.

We’re looking for a Business Analyst who doesn’t just answer questions—they challenge them, reframe them, and turn them into insights that actually move the business forward.

If you love getting into the gray, connecting dots others miss, and translating data into stories that influence real decisions—you’ll fit right in.

What You’ll Do

• Act as a primary analytics partner across marketing, promotions, loyalty, and product initiatives
• Translate ambiguous business questions into structured analytical approaches
• Measure the incremental impact of campaigns, promotions, and pricing strategies
• Conduct analyses including market basket, cannibalization, customer segmentation, and LTV
• Synthesize findings into clear recommendations and executive-ready narratives
• Proactively identify opportunities and bring forward new analytical ideas
• Present insights and recommendations directly to stakeholders and clients
• Partner with data and analytics teams to ensure data quality and consistency

What This Role Is (and Isn’t)
This is not a reporting role.
You won’t be waiting for tickets—you’ll be helping define the problem.

Success here means:

• Influencing decisions, not just delivering analysis
• Bringing proactive ideas, not just responding to asks
• Driving measurable business impact

Tools & Technical Skills

• SQL as a primary tool for data analysis
• Experience with modern data environments (Snowflake, Databricks, or similar)
• Dashboarding and visualization (Power BI or similar)
• Python or similar tools for deeper analysis and automation
• Curiosity and interest in leveraging emerging AI tools to enhance analysis and insight generation

What We’re Looking For

• 4+ years in analytics, business analysis, or data science roles
• Strong experience with A/B testing, experimentation, and marketing analytics
• Ability to turn data into clear, actionable recommendations
• Experience presenting to and influencing stakeholders
• Strong business judgment and comfort working in ambiguity
• Excellent communication and storytelling skills
• Ability to work independently while collaborating across teams

How We Work (Hybrid & Collaboration)
This role is based in our Madison, WI office with a hybrid schedule (in-office Monday–Wednesday, remote Thursday–Friday).

We believe the kind of collaborative problem-solving this role requires happens best when we’re working side-by-side—whiteboarding, debating, and building on each other’s thinking in real time.

Work Authorization
Candidates must be authorized to work in the United States without current or future sponsorship.

Why Hiebing

• Strategy-led, independently owned agency
• “We Before Me” culture—teams outperform individuals
• Opportunity to shape work that has real business impact
• Smart, curious people who care deeply about doing great work

Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more!