Job Description

About RethinkFirst

RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.

We're on a mission to make behavioral health more effective, equitable, and human.

About the Role

The Broker Development Manager (BDM) is responsible for building, activating, and growing RethinkCare’s pipeline through health insurance brokers and broker consulting firms. This role is focused on outbound broker prospecting, relationship development, and early-stage pipeline creation, serving as the front end of RethinkCare’s broker channel motion.

The Broker Development Manager will work closely with Sales, Marketing, and Partnerships to identify high-potential broker partners, educate them on RethinkCare’s value proposition, and generate qualified employer opportunities for the direct or partner sales teams to close. The ideal candidate is a seasoned relationship builder and commercial strategist with deep credibility among top consulting firms (Aon, WTW, Mercer, Alliant, Lockton, etc.).

Key Responsibilities

Broker Prospecting & Relationship Development

• Identify, prospect, and engage health insurance brokers, consultants, and brokerage firms aligned with RethinkCare’s target employer segments

• Build and maintain a strong broker pipeline through outbound outreach, events, referrals, and strategic campaigns

• Educate brokers on RethinkCare’s solutions, use cases, and ideal employer profiles

• Position RethinkCare as a trusted, value-added partner in the broker’s benefits ecosystem

Pipeline Generation & Enablement

• Generate qualified employer opportunities sourced through broker relationships

• Partner with Account Executives to transition opportunities from introduction to active sales cycles

• Track broker-sourced pipeline activity, conversion rates, and revenue contribution

• Support broker enablement efforts, including presentations, one-pagers, and sales tools

Strategic Consultant Partnership & Market Leadership

• Develop and execute a comprehensive consultant relations strategy that positions RethinkCare as a trusted, category-leading solution among the nation's top consulting and brokerage firms.
• Build and maintain senior-level relationships with key decision-makers and practice leaders at nationally recognized firms and high-impact regional offices.
• Serve as RethinkCare's primary thought leader and face within the consulting community through strategic meetings, industry events, tradeshows, speaking engagements, and executive roundtables.
• Prepare and enable executive leadership for strategic consultant interactions, ensuring effective engagement at the highest levels.

Cross-Functional Collaboration

• Work closely with Marketing on broker-facing campaigns, events, and content

• Collaborate with Partner Operations and Sales Operations to ensure clean handoffs and accurate CRM tracking

• Provide feedback to leadership on broker trends, objections, and competitive insights

Success Metrics

• Consultant-influenced pipeline and revenue growth year-over-year. #1 metric

• Number and quality of strategic consultant and broker relationships established and maintained.

• Broker-sourced qualified opportunities and pipeline value

• Conversion rate from broker introductions to active sales opportunities

• Broker engagement and repeat referrals

• Sales team adoption of consultant engagement processes and accountability metrics.

Qualifications

• 3–6+ years of experience in B2B sales, channel sales, broker development, or partnerships (health benefits or HR tech strongly preferred)

• Experience working with health insurance brokers, benefits consultants, or employer benefits solutions

• Proven ability to prospect, build relationships, and generate pipeline

• Strong communication and presentation skills

• Comfortable working in a fast-paced, growth-oriented environment

• CRM experience (Salesforce preferred)

Nice to Have

• Existing broker relationships

• Experience selling employer-sponsored benefits, healthcare, or wellbeing solutions

• Startup or high-growth company experience

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WY

Our commitment to an inclusive workplace

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.

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