Job Description

EXL

Braze Architect

Customer Engagement & CDP Architecture | Subject Matter Expert

Experience 8-12 years overall; 5+ years hands-on in Braze; 3+ years in architect or Developer roles Employment Type Full-time

About EXL

EXL is a global data analytics and digital operations and solutions company. We partner with clients to improve business outcomes and unlock growth, combining deep domain expertise, advanced analytics, AI, and cloud technologies to transform customer experiences.

Role Summary

We are seeking a Braze Architect to serve as the technical and strategic authority on Braze and the surrounding customer data ecosystem. You will define target-state architectures that connect Braze with CDPs, reverse ETL tools, product analytics, and cloud data warehouses (Hightouch, Amperity, Amplitude, Snowflake, and similar). You will lead enterprise-scale implementations and migrations, set engineering and governance standards, advise senior client stakeholders, and build the practice's reusable assets and talent.

Key Responsibilities

Architecture & Solution Design

• Define end-to-end Braze reference architectures covering workspace and app-group strategy, data model, identity, custom attributes and events, currencies, catalogs, and multi-brand / multi-region setups.
• Design scalable, secure, and compliant integration patterns across Braze, CDPs, data warehouses, and source systems (batch, streaming, and API-driven).
• Architect Canvas Flow journeys and orchestration frameworks for email, push, in-app, SMS, WhatsApp, Content Cards, and webhooks.
• Establish personalization architecture using Liquid, Connected Content, Catalogs, Content Blocks, and Braze AI features (Intelligent Timing, Intelligent Selection, predictive models).
• Conduct architecture reviews, technical risk assessments, and performance and rate-limit planning for high-volume sends.

Data, Identity & CDP Integration

• Design identity resolution and unified customer profile strategy, including external ID management, anonymous-to-known merges, and alias handling.
• Architect warehouse-native activation using Snowflake with Hightouch or Census, and Braze Cloud Data Ingestion and Snowflake Data Sharing.
• Integrate Amperity for identity stitching, unified profiles, and audience activation into Braze.
• Design behavioral data flows with Amplitude (events, cohorts, predictions) in both directions with Braze, including Currents for engagement data return.
• Define event taxonomy, schema governance, data contracts, and data-quality monitoring across the stack.
• Establish consent, privacy, and preference-management architecture (GDPR, CCPA, TCPA, CAN-SPAM, HIPAA where applicable).

Delivery Leadership & Governance

• Lead technical delivery across implementation, migration, and optimization programs, including migrations from Salesforce Marketing Cloud, Iterable, Klaviyo, Adobe Campaign, or Oracle Responsys.
• Set standards for SDK integration (iOS, Android, Web), API usage, CI/CD for Braze assets, environment management, and QA/testing.
• Define deliverability strategy: IP warm-up, domain authentication (SPF, DKIM, DMARC), BIMI, and sender reputation management.
• Establish experimentation frameworks (A/B, multivariate, holdouts) and measurement for incremental lift, LTV, churn, and ROI.
• Define operating models, RACI, and Center of Excellence structures for client marketing technology teams.

Consulting, Pre-Sales & Practice Building

• Run discovery workshops with CMO, CDO, and CTO-level stakeholders and translate business goals into technical roadmaps.
• Lead solution design, estimation, and proposals for pre-sales; present to clients and analysts.
• Build reusable accelerators, templates, reference architectures, and playbooks for the EXL Braze practice.
• Mentor leads, developers, and campaign specialists; drive Braze and CDP certification across the team.

Required Skills & Qualifications

Braze Expertise

• 5+ years hands-on Braze experience with demonstrated architect-level ownership of at least two enterprise implementations or migrations.
• Deep command of Canvas Flow, segmentation, Liquid, Connected Content, Catalogs, Content Blocks, and Braze AI capabilities.
• Expert knowledge of Braze SDKs, REST API, SCIM, export endpoints, webhooks, Currents, Cloud Data Ingestion, and Snowflake Data Sharing.
• Strong understanding of Braze rate limits, data points, and cost / performance optimization.
• Braze certification (Architect, Developer, or Marketer) strongly preferred.

CDP & Data Platform Experience Platform Expected Experience Hightouch Reverse ETL; audience builder and models; Braze destination syncs; sync monitoring, alerting, and identity handling CDP Identity resolution and stitching; unified customer profiles; segmentation; activation to marketing channels Amplitude Behavioral analytics; cohorts, funnels, retention; event instrumentation; cohort sync and event streaming with Braze Other (plus) Segment, mParticle, RudderStack, Census, Fivetran, dbt, Airflow, Databricks, BigQuery, Redshift

Candidates should have strong working depth in at least two of the four named platforms and conversational fluency in the rest.

Technical Skills

• Advanced SQL; working proficiency in Python or JavaScript / Node.js for integrations and automation.
• Strong grasp of REST APIs, JSON, webhooks, event-driven and streaming architectures (Kafka, Kinesis, or similar).
• Experience with a major cloud platform (AWS, Azure, or GCP) and infrastructure basics such as IAM, secrets, and networking.
• Familiarity with Git, CI/CD, and environment promotion practices for marketing assets and data pipelines.
• HTML/CSS for responsive email development and in-app / Content Card templates.

Domain & Leadership Skills

• Deep knowledge of lifecycle marketing, personalization, customer segmentation, and retention strategy.
• Experience in industries such as Communications, Media, Entertainment, Sports, healthcare, retail / e-commerce, or travel & hospitality.
• Executive-level communication and stakeholder management; ability to defend architectural decisions to technical and business audiences.
• Proven ability to lead distributed teams in agile, client-facing delivery environments.

Preferred Qualifications

• Exposure to AI / ML-driven personalization, predictive churn, next-best-action, and generative AI content workflows.
• Background in consent management platforms, privacy engineering, and data governance frameworks.
• Experience building executive dashboards in Tableau, Power BI, or Looker.

Education

Bachelor's or Master's degree in Computer Science, Engineering, Data Science, Marketing Technology, or a related field.

EXL is an equal opportunity employer and values diversity in the workplace.

Analyze Business Needs: Understand and analyze the business requirements and objectives.

Design IT Solutions: Develop and implement IT solutions that meet business goals.

Collaborate with Teams: Work closely with developers, project managers, and other IT staff to oversee the project lifecycle.

Technical Proposals: Create and present technical proposals to stakeholders and decision-makers.

Architectural Guidelines: Develop and maintain architectural guidelines and protocols to ensure system stability and performance.

Vendor Coordination: Coordinate with vendors and external parties to procure necessary software and hardware.

Training and Guidance: Provide training and technical guidance to team members.

System Audits: Conduct regular system audits to ensure compliance with established standards and protocols. Bachelor Degree in relevant field with 8 - 10 years of relevant experience