Develop and execute end-to-end brand strategies that drive growth in market share, visibility, and consumer preference.
Lead 360° marketing campaigns across ATL, BTL, digital, social media, and in-store channels.
Conduct deep consumer and market research to uncover insights that guide brand positioning and communication.
Collaborate with R&D, Supply Chain, and Commercial teams to support product development, packaging upgrades, and innovation projects.
Drive new product launches, from concept development to go-to-market planning and execution.
Work closely with trade marketing and sales teams to develop retail promotional plans, POS materials, and merchandising strategies.
Monitor pricing, distribution, and in-store performance to optimize brand presence and competitiveness.
Analyze brand performance using relevant market data sources, internal sales reports, and consumer feedback.
Track campaign KPIs and report on brand health metrics, ROI, and category performance.
Manage brand budget effectively, ensuring cost efficiency and impactful spend.
Maintain brand identity, ensuring consistent messaging, visual guidelines, and storytelling across all touchpoints.
Manage agency relationships (creative, media, digital) to deliver high-quality brand assets and campaigns.
Support corporate communication and PR activities to strengthen brand reputation.
Identify growth opportunities, consumer trends, and white spaces that can lead to innovation or brand expansion.
Lead cross-functional meetings and present brand updates to senior management.
4–8 years’ experience in
FMCG brand management
.
Masters Degree in Marketing, Business, or related field.
Proven ability to run
360° marketing campaigns
.
Strong understanding of FMCG consumers and market trends.
Good analytical skills and experience with insight tools.
Knowledge of brand strategy, NPD, and go-to-market execution.
Proficient in digital marketing and analytics.
Excellent communication and presentation skills.
Strong teamwork, leadership, and stakeholder management.
High initiative, creativity, and attention to detail
People and Partners Group has a wide range of industry consultants and experts from high-end to very technical industries and fast clientele growth across Africa, the Middle East as well as in the US, the UK, and India including the Fortune 500.
We give clients access to specialized experts that drive scale, innovation, and speed to market, supporting talent acquisition, retention, and business growth initiatives that advance how companies serve the world.
People & Partners Group is a trusted global brand that provides a unique, cost-effective, one-stop source for all Human Resources needs.
Our services include Executive Recruitment, Corporate Training, Salary Survey, Payroll Management, Outsourcing, HR Audit, Career Coaching, CV Writing, Interview Coaching.
Our commitment is to help our clients focus on their core business proficiencies to be successful while we strategically manage the entire HR and talent acquisition processes; churning game-changing talents and effective solutions for the organization.
We have three key objectives:
1. Support a performance-driven global business that’s focused on growth.
2. Maximise our operational flexibility by promoting a "light-touch" approach to all stakeholders.
3. To promote transparency and accountability in all aspects of our operations.
