Task Description

Branding communication:
• Product communication planning for Van
• Cross branding communications with HQ marketing team and strategic partners
• Work with creative agency to ensure effective design, production, quality assurance
• Serve as a creative storyteller to build the awareness of our value proposition and increase demand for our business through content creation

Product Communication Projects:
• Independently responsible for sub branding product line
• Constantly looking for innovative communication strategies
• Media landscape/competition analysis
• Press materials preparation
• Press fleet car management
• Coordination with internal parties to facilitate all processes
• Clearly brief agency on job tasks and develop execution plans
• Manage projects and report to line manager responsively
• Ensure optimal coverage and positive media feedback for each project

Press Event Planning and Execution:
• Define communication and media strategy for press event
• Implement and execute event as project manager
• Proof-read and approve all press materials
• On-site event management, must ensure flawless execution
• Work with internal parties and external vendors to make sure smooth run of the events
• Define and fabricate media messages to convince public on product advantages
• Carefully select media to attend events considering both cost-effectiveness and maximizing media voice
• Update and report to line manager in a timely manner
• Requires responsive and wise decision making ability
• Report development and follow-ups

Media Strategy and Planning
• Contribute to strategic planning of media communication
• Draft yearly media communication plan
• Brief PR agency to work out a yearly retainer program
• Execute retainer project on yearly basis
• Report and update reporting manager on important issues
• Daily monitoring on industry news, and updating plans
• Monitor potential issues and effectively handle media crisis
• Constantly look out for media opportunities and long term partnership

Skills –general skills, personality traits
• The ideal candidate is comfortable producing in varied environments can tackle multiple projects at once and is able to handle pressure while still producing high-quality work.
• Fluent in English speaking and writing
• Excellent in MS Office applications

Functionality Skills – Process and technical skills
• Strong capability in product storytelling, translating technical features into user-relevant communication
• Deep understanding of digital and social media content (e.g. WeChat, Weibo, Redbook, short video platforms)
• Solid GTM and campaign orchestration capability, with an understanding of communication consistency across touchpoints
• Project management skills with ability to manage agencies and multiple parallel workstreams
• Good sensibility for visual and editorial content quality

Experience and education
• University degree
• 5–8 years of experience in branding, content, product communication or related fields
• Experience in automotive, technology companies or media is strongly preferred

Management and leadership skills
• Strong interpersonal and cross-functional collaboration skills
• Structured thinking with the ability to distill complex topics into clear communication
• Good judgement in balancing different stakeholder perspectives
• High level of ownership and accountability
• Solid presentation and communication skills