Monitor and evaluate market trends and activities in order to identify areas in the market where business can be developed. Propose marketing strategies which will improve the trading position and profitability of the organization. Monitor sales volume and contribution potential of all brands and products to ensure that marketing plans are soundly based and promotional funds are allocated accordingly. Develop and maintain relations with the organization's retail customers to monitor their business developments and recommend corrective action to marketing plans where necessary. Identify market segments where the trading position could be improved. Draft relevant proposals to ensure that all opportunities are exploited on a short-term basis, and relationships are developed on a long-term basis. Provide results and information to the sales teams and update individual account strategies. Develop promotional activities for trade and retail in order to maintain margins and reinforce product and brand image. Conduct market research to identify new business developments and trends as well as competitor activity.