Job Description

SNIPES Brand Talent & Entertainment Communications Specialist

Bensalem, PA

Hybrid

We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. But whether it's sponsorships or developing grassroots projects, we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program “SNIPES serves” and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview

Reporting to the Head of Integrated Marketing & Operations, the Brand Talent & Entertainment Communications Specialist owns the two levers that carry SNIPES' voice into culture: the talent we partner with and the story we tell through communications (press and earned media).

On the talent side, the role leads talent and entertainment partnerships across SNIPES' marketing campaigns and initiatives, from identifying the right artists, athletes, creators, and cultural figures through contracting, production, and delivery. On the communications side, it owns SNIPES' external communications, directing our brand comms strategy and execution, including agencies and building relationships with the media outlets that matter to our consumer.

This role leads the talent and brand communications workstreams within brand campaigns and for the brand overall, owns assigned talent-led and Brand comms-led initiatives in full, and ensures the way SNIPES shows up through people and earned media is consistent, culturally credible, and tied to business results.

Responsibilities

Talent & Entertainment Partnerships

• Lead talent strategy for SNIPES campaigns and initiatives, recommending the right artists, athletes, creators, and cultural figures for each moment based on campaign objectives, audience, and budget.
• Source, negotiate, and secure talent partnerships in partnership with Legal, including deal terms, deliverables, usage rights, exclusivity, and disclosure requirements.
• Build and maintain relationships with talent, managers, agents, and entertainment partners, positioning SNIPES as a trusted, culturally credible partner.
• Manage SNIPES' ongoing talent and ambassador relationships, ensuring deliverables, appearances, and content commitments are planned and fulfilled.
• Partner with the Activations team on entertainment and cultural partnerships, including concerts, festivals, and homecomings, bringing talent recommendations, talent relationships, and press strategy to support the moments they lead.
• Partner with Social and Creative on creator and influencer programs, including seeding, content partnerships, and amplification of talent content across channels.
• Own talent logistics and on-site management for campaign shoots, activations, store openings, and events, serving as the day-of point of contact for talent and their teams.
• Ensure talent content complies with contract terms, brand standards, and FTC disclosure requirements.
• Develop repeatable talent deal structures that maximize brand and commercial impact for Snipes US

Brand Communications & PR

• Own SNIPES' brand communications strategy, ensuring press and media efforts ladder up to brand and campaign objectives and the broader brand narrative.
• Direct SNIPES' PR agencies day to day, setting priorities, managing scopes of work, reviewing deliverables, and holding agencies accountable to results.
• Develop press strategy for campaigns, store openings, partnerships, and company milestones, including announcement timing, target outlets, and key messages.
• Build and maintain relationships with editors, journalists, and outlets across sneaker, streetwear, fashion, lifestyle, music, culture, business, and local media.
• Oversee press materials, including press releases, media alerts, press kits, and talking points, ensuring accuracy and a consistent SNIPES voice.
• Manage inbound media requests and interview opportunities and prepare SNIPES spokespeople and executives for press engagements.
• Partner with leadership on sensitive or reactive communications, escalating issues quickly and helping shape SNIPES' response.
• Lead press and media presence at SNIPES events, activations, and store openings.

Campaign Integration

• Lead the talent and press workstreams within tentpole and seasonal campaigns, ensuring talent and earned media plans are built into campaign briefs, timelines, and go-to-market plans from the start.
• Partner with the Head of Integrated Marketing on campaign strategy to identify where talent and earned media can have the greatest impact.
• Partner with Integrated Product Marketing & Operations to ensure talent and press moments are reflected in the Integrated Marketing Calendar, and that talent and agency contracts, POs, and invoices move through the appropriate processes.
• Coordinate with Creative, Social, Digital, Community Impact, Activations, and Retail teams so talent and press efforts are connected across channels rather than run as standalone moments.

Budget, Measurement & Reporting

• Manage talent and PR budgets within overall campaign budgets, ensuring accurate forecasting, on-budget delivery, and return on investment.
• Measure and report on talent and earned media performance, including coverage, reach, share of voice, sentiment, and talent content performance.
• Translate results and learnings into recommendations for future talent selection, press strategy, and agency direction.

What Success Looks Like

• Talent partnerships are selected strategically, delivered on time, and measurably strengthen brand and commercial performance across campaigns and other consumer touchpoints.
• SNIPES is known among talent, managers, and entertainment partners as a credible partner to work with.
• PR agencies are well directed, accountable, and aligned to campaign and brand priorities.
• SNIPES earns consistent, high-quality coverage in the outlets that matter to our consumer and our business.
• Talent and press are integrated into campaign planning from the start, not added late.
• SNIPES speaks with one clear, consistent voice across press, talent, and partner communications.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 5-7 years of experience in talent relations, entertainment marketing, public relations, or communications, in-house or at an agency.
• Established relationships with talent, managers, and agents across music, sports, fashion, and culture, and with media across sneaker, streetwear, lifestyle, and culture outlets.
• Experience negotiating talent agreements and managing usage rights, deliverables, and disclosure requirements in partnership with Legal.
• Experience directing PR agencies and developing press strategy, materials, and media outreach.
• Strong writing and editing skills, with the ability to adapt the SNIPES voice across press, partner, and executive communications.
• Composure and sound judgment in live, fast-moving environments, including shoots, events, and reactive communications.
• Preference for experience in streetwear, apparel, footwear, music, or other lifestyle brands that target multicultural youth.

Special Requirements

• May require 20-30% domestic travel for campaign production, events, activations, store openings and other brand activations.
• Availability for evening and weekend events as needed.

Cultural Success Factors

• Enthusiasm for the brand
• Consumer Obsessed
• Innovative Mindset
• Collaborative nature
• Skillful communicator
• Data-Driven Decision Making
• Adaptable and Flexible
• Disciplined and self-motivated

Benefits with SNIPES

• Generous Employee Discount
• Paid Holidays
• Summer Hours
• Hybrid work schedule
• PTO (Paid Time Off)
• Bonus Plan
• Affordable Health Insurance
• Retirement Contributions

Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws.