Job Description

Brand Strategy Manager

At Sky Bet, we’re building a brand for the modern football fan.

Reporting directly to the Head of Marketing: Brand and Sponsorship, your role is to ensure our brand shows up consistently, distinctively and with real impact. Clear in what we stand for. Confident in how we show up. And relevant wherever our customers are paying attention.

We’re looking for a Brand Strategy Manager to help shape the future of the Sky Bet brand - defining how we show up across football, sport and entertainment, and ensuring every customer touchpoint feels distinctive, relevant and unmistakably Sky Bet.

Part strategist. Part creative thinker. Part cultural observer.

What You’ll Shape

• The future positioning and expression of the Sky Bet brand

• Brand platforms and campaign strategy across major sporting moments

• How the brand comes to life across advertising, sponsorship, social, product and customer experience

• The role Sky Bet plays in modern football culture

• Distinctive fan-first creative thinking grounded in insight and behaviour

• Long-term brand consistency across markets, channels and partnerships

• Helping Sky Bet become the most culturally relevant betting brand for modern football fans.

You’ll thrive in this role if you:

• Think in ideas, not just presentations

• Have strong creative instincts and high standards for brand work

• Understand what makes fans emotionally engage with brands

• Can connect cultural relevance with commercial outcomes

• Are naturally curious about football, fandom, media and entertainment culture

• Know how modern brands behave across campaigns, social, creators, sponsorship and product

What We’re Looking For

• Strong strategic thinking with the ability to turn insight into clear, actionable brand direction

• Excellent creative judgement and an instinct for culturally relevant ideas

• Deep understanding of football fandom, media and modern fan behaviour

• Ability to influence senior stakeholders and cross-functional teams

• Experience developing integrated brand thinking across campaigns, sponsorship, social and customer experience

• Strong briefing and storytelling skills

• Curiosity, energy and a clear point of view

What’s in it for you:

• Flexible ways of working
• £/€1,000 learning fund
• Annual bonus
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year
• Uncapped holiday

About Sky Betting & Gaming:

At Sky Betting & Gaming, better is just the beginning.

Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker!

We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.

Plus, Sky Betting & Gaming is part of the UK & Ireland region of Flutter — a collection of big-hitting entertainment brands such as, Betfair, Paddy Power. PokerStars and tombola!

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to use our significant scale and our challenger attitude to change our industry for the better.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.