Do you enjoy shaping abrandsoit’sunderstood, experienced and trusted across every touchpoint?At Seco,we’renow looking for a Brand Specialist to strengthen our brand direction and long‑term relevanceworldwide.

Your new team

You’llbe part of our Marketing Strategy andCustomerInsightsteam, a collaborative group that turns insights into strategic impact. We work across the organization to shape bold, data‑driven direction, strengthen our brand, and support marketing excellence. Our focus is to bring clarity, alignment, and practical tools that help teams create consistent, meaningful experiences for customers and the business.

About the job 

Your focus is to define,refine,and embed Seco’s brand strategy and brand framework. You translate strategic direction into a clear brand position and narrative thatguidesmarketing, communication and experience design across markets and channels. You help evolve a digital‑first, experience‑led brand identity that ensures coherent interactions wherever customers meet us.

Part of your work involves supporting brand integration in M&A contexts, aligningacquiredbrands with ourarchitectureand preserving relevant equity. You also lead efforts to measure brandperceptionand turn insights into actions that strengthen trust and relevance over time. Across all this, you partner closely with teams that activate the brand, making sure governance stays practical and scalable.

Here are some of the areas you work with:

• Defining and evolving the brand framework and brand strategy.

• Embedding brand positioning into marketing and communication activities.

• Developing a digital‑first brand identity across digital and physical touchpoints.

• Ensuring brand strategy informs initiatives,experiencesand transformation programs.

• Supporting brand integration in mergers and acquisitions.

• Safeguarding brand equity through strong governance and consistent execution.

• Measuring brand performance and translating insights into improvements.

• Working closely with activation,communicationsand program teams to enable coherent brand expression.

Location and reporting

The location for this role is flexible withintheAPACregion You report to the Director of Marketing Strategy andCustomerInsights

Your profile  

A strongand provenbackgroundin brand strategy or brand management,ideallyina global B2Benvironment, givesyou the foundation to work with complex brand systems and long‑term positioning. Strategic thinking comes naturally to you, andyou’reused to turning insights, research and data into cleardirectionthat others can act on.You’reconfident navigating audience‑specific messaging, shaping narratives and presentingto senior stakeholders, as well as working in structured ways with frameworks, KPIs and measurement models.Creative judgment and design literacy help you brief,guideand evaluate work with both internal teams and external partners As we work in a global environment you need good English skills, both written and verbal

A global mindset, culturalfluencyand the ability to balance consistency with local needshelpyouoperateeffectively across regions.Collaboration is a core strength, and you build effective relationships across markets,functionsand cultures to align brand expression and ensure consistent activation.You also bring a willingness to coach colleagues, shareknowledge,and contribute to a strong, strategically minded team culture.

Our Seco culture  

At Seco,we'reunited by a spirit of collaboration and a shared curiosity to learn and grow. We take responsibility for our actions, stay focused on our customers, and believe in winning together.For us,it’salso clear that our diversities form an amazing foundation for achievinggreat results