Job Description

We are searching for a seriously talented Brand Strategist to join our Singapore studio with a strong creative and design-agency background, someone who understands how strategy shows up in the work, not just in decks.

This role is ideal for:

• A strategist from a top brand or design agency, or

• Someone with a creative/advertising background who has transitioned into brand strategy and now leads thinking confidently

You should already be fluent in core brand strategy tools and frameworks, able to operate independently from day one, and comfortable shaping work that directly informs design and creative expression.

If this sounds like you, read on!

ABOUT US:

• 400+ strong global brand agency

• 100% independent

• 27 years young

• 8 studios around the world

Offering unrivalled creativity at global scale, Bulletproof is the world’s largest independent brand agency. Across eight studios, 400 liked-minded individuals create desire through disruption, delivering Growth, Standout and Fandom for our clients. Truly independent, we pride ourselves on shunning convention and getting sh*t done; above all, we march to the beat of our own drum.

As a business, we blur the lines between insight, innovation, strategy, design, digital, and environmental; all the while bringing our clients the very best of the best.

At Bulletproof we have three core beliefs:

WE BELIEVE GREAT IDEAS CHANGE THE WORLD

We believe in the power of creativity to influence human behaviour, affect change and pierce conventions.

WE BELIEVE PEOPLE MAKE THE DIFFERENCE

We celebrate human connectivity and culture, and believe diversity delivers richer, deeper thinking with an infectious energy.

WE BELIEVE NAÏVEity breeds brilliance

We believe remaining relentlessly curious and open to new possibilities leads to purer, more interesting and uncharted creative solutions.

ABOUT THE ROLE:

Your main duties and responsibilities include:

• Lead the development of brand positioning, brand worlds, and brand architecture

• Translate consumer, category, and cultural insights into clear creative territories that guide design and identity work

• Build strong design principles and provide confident, constructive strategic critique

• Partner closely with designers to inspire and elevate creative output

• Lead or co-lead client workshops and strategic discussions with clarity and authority

• Navigate multi-market APAC contexts, balancing global consistency with local nuance

• Work independently, at speed, with a high bar for strategic rigour and craft

Ideal Background

• Experience at a leading brand or design agency 
• Strong grounding in brand strategy, not just communications planning
• Comfortable working in fast-paced, high-standards agency environments
• Experience across multiple APAC markets is strongly preferred

Requirements

WHAT YOU SHOULD HAVE:

If you tick all of the boxes below, we could be a perfect match!

• A strategist who can use data and insights to bridge strategy and creativity seamlessly

• Someone who understands how brands are built through systems, worlds, and expression, not just messaging

• Confident in front of clients and creatives alike

• Structured thinker, but not rigid, able to adapt frameworks to the problem

• High ownership, strong taste, and excellent judgement

Bonus Experience

• Innovation strategy or portfolio architecture experience
• Experience shaping or evolving complex brand portfolios
• Exposure to large regional or global brand systems

In line with our three core beliefs, we’re looking for people that share our community spirit and are curious enough to question the status quo. Could this be you? If so, apply below!

Benefits

Competitive benefits package including all the last Friday's of the month off