Job Description

Brand Manager - China

thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park.

We are looking for a Brand Manager with strong brand judgment and a genuine passion for games and creative work, to help shape and drive TGC’s brand presence and key brand initiatives in China.
This role requires both long-term brand thinking and solid execution capability.

Responsibilities

• Support the development and execution of TGC’s brand direction and core messaging in China
  

• Own or deeply contribute to brand-level projects, including brand campaigns, offline experiences, and content initiatives
  

• Collaborate closely with global teams, local partners, and cross-functional stakeholders to deliver projects effectively
  

• Participate in the planning and review of brand-related content (copy, visuals, video, offline materials) to ensure brand consistency
  

• Conduct post-project reviews and build long-term insights into Chinese players and the local market
  

Requirements

• 3–5 years of experience in branding, marketing, or content-related roles
  

• Proven experience managing projects end-to-end
  

• Strong written and verbal communication skills in both Chinese and English
  

• A long-term brand mindset, beyond short-term marketing performance
  

We Value

• A genuine love for games, with clear taste and judgment
  

• Alignment with TGC’s philosophy and creative values; familiarity with or passion for TGC games is a strong plus
  

Real interest in emotionally driven, experience-oriented brands, beyond surface-level concepts