Job Description

Benefits:

Insurance (Health, Dental), 401K with match and profit-sharing, Disability/life insurance, casual environment, 4 weeks PTO, flex schedule, professional development budget

About the Role

We're hiring a Lead Brand Strategist to own brand engagements from discovery through execution. You'll work alongside UX designers, writers, developers, and project managers to help organizations define who they are and how they show up online.

This is a senior role. You'll lead client relationships, run workshops, and produce the strategy work yourself.

Lead brand discovery: stakeholder interviews, workshops, competitive research, and positioning
Conduct user and market research to understand audience motivations and unmet needs
Build brand platforms: mission, vision, values, voice, messaging hierarchy, and narrative
Translate brand strategy into digital execution, including sitemaps, wireframes, and content frameworks
Partner with design and content teams to keep brand intent consistent through creative development
Present work to clients, facilitate decisions, and manage feedback with confidence
Contribute to proposals and new business development
Look for ways to improve how the strategy team works

What we're looking for

10+ years developing brand strategy, ideally in an agency setting
Experience running user research, including surveys and focus groups
Comfortable producing strategy documentation: personas, user journeys, competitive analysis, content frameworks
Strong presenter. You can walk a client through a recommendation and hold the room.
Experience with mission-driven or nonprofit clients is a plus

About Knak Digital

At Knak Digital, we're your professional recruitment and search partner for the Mid Atlantic region, delivering talent in technology, sales (GTM), and marketing. As a certified Woman-Owned Small Business (WOSB) through WBENC and a state-certified MBE/DBE/SBE through MDOT, we create exceptional candidate journeys and strengthen employer brands.

Talent Solutions:

🔸Strategic Placement: Elevating your employer brand through executive search that attracts and secures permanent talent.

🔸Contract Solutions: Flexible contract staffing designed to enhance your candidate experience during high-volume or specialized project needs.

🔸Embedded Talent Partner: Seamlessly integrated recruiting solution, specially crafted for SMBs seeking authentic employer brand development.

Our Approach:

🔸Experience-Driven: Creating candidate journeys that strengthen your talent brand.

🔸Results-Focused: Delivering measurable impact through transparent, authentic partnerships.

🔸Brand-Building: Enhancing your employer value proposition to attract top talent.

🔥Ready to transform your talent acquisition strategy?

Partner with us for:

🔹Technology: UX, Software Engineers, Developers, QA, BI, Data Analytics, DevOps, Mobile, Product/Project, Tech Writing, Cybersecurity, AI/ML

🔹Sales (GTM): Product, Customer Success, BDR/SDR, Capture, Proposal Writing

🔹Marketing: Graphic, Web, and UI Design, Branding, PR, Social Media (SEO/Paid), Programmatic, SEM, Native, Email, Copywriters, Art/Creative Direction, Content, Client Services

🔹All Levels: From C-suite executives to emerging leaders

🔹Industries: Technology/SAAS, Government, Nonprofit, Healthcare, Hospitality, Edtech, Finance, Retail/CPG, Martech, Advertising, GovCon

Specialties: Employer Brand Development | Strategic Talent Acquisition | SMB-Focused Solutions | Candidate Experience Design | Social Recruiting

Industry

HR & Recruiting

Company Size

Unknown

Headquarters

Mount Airy, Maryland

Year Founded

2015

Website

knakdigital.com

Social Media