Job Description

Brand Specialist（Stockholm）松德比贝里社招全职互联网 / 电子 / 网游职位描述1. Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth.
2. Develop and manage IMC marketing and branding campaigns that promote our brands.
3. Oversee the development of brand assets, including website listings and promotional materials, ensuring consistency and adherence to brand guidelines.
4. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. Use this information to improve our branding strategies.
5. Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and marketing efforts.
6. Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary.
7. Develop guidelines that instruct internal teams and external agencies on how to effectively deploy the brand strategy based on market research and insights.
8. Provide recommendations to the marketing head on how to enhance brand image and recognition based on market research and insights.职位要求1. 24-25届毕业生，本科及以上学历，专业不限
2. Bachelor's degree or above in Marketing, Business, or related field.
3. Strong understanding of brand strategy, positioning, and integrated marketing communication.
4. Demonstrated AI‑driven brand mindset, capable of using data intelligence and AI tools to enhance brand storytelling, campaign planning, and customer experience.
5. Skilled in consumer data analysis, sentiment tracking, and insight generation using digital and AI platforms (e.g., social listening tools, predictive market models, AIGC creative tools).
6. Ability to translate complex data into actionable insights and measurable brand growth strategies.
7. Familiar with omnichannel marketing (digital, social, retail, and e‑commerce) and how AI empowers IMC (Integrated Marketing Communication).
8. Strong project management and cross‑functional collaboration skills, with a passion for driving innovation and efficiency. 投递