Do you want to bring global brand activations to life and create experiences that resonate across markets, cultures and communities?
Join our Global Student & Field Marketing Team and play a key role in turning global brand strategies into impactful local execution. As a Global Brand Specialist – Project Activation, you'll drive the rollout of international brand projects by building scalable frameworks, creating best-in-class toolkits, and empowering local teams around the world to deliver exceptional brand experiences. Working closely with cross-functional stakeholders and market teams, you'll help ensure every activation remains true to Red Bull's brand while adapting to local needs and opportunities.
You'll lead the activation and rollout of global brand projects across markets, ensuring consistency, scalability, and impact. By developing frameworks, guidelines, and execution plans, you'll enable local teams to deliver meaningful brand experiences that align with Red Bull's global vision while remaining culturally relevant.
Working across multiple functions, including Media Network, Product Marketing, On-Premise, Off-Premise, Creative Advertising and Emerging Media, you'll help shape rollout strategies and ensure initiatives are relevant for local market realities. You'll contribute to student marketing strategies and identify touchpoints that maximize impact on a national level.
You'll create and maintain toolkits, calendars, and guidance materials that support flawless execution in markets worldwide. Acting as a central hub between HQ and local teams, you'll ensure clear communication, gather market feedback, and continuously improve activation standards through best-practice sharing and performance tracking.
Success in this role requires strong collaboration. You'll partner with internal stakeholders across multiple departments, manage external agencies and creative partners, and foster close relationships with global markets to drive alignment and successful delivery of projects.
A key focus of the role is leading the global activation of Wings for Life World Run within the student marketing community and EPC network. You'll coordinate stakeholders, develop activation concepts, and ensure successful execution across countries.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
