Be part of a growing, successful company in an exciting and challenging field. Border States is 100% employee-owned, which means you’re empowered to make decisions, find solutions and receive rewards for your hard work.
This position will be located in: Fargo, ND or Arlington, VA
Application Deadline: Posted Until Filled
Please note that the position may be filled before or after the listed application deadline. Applications will only be accepted while the posting remains active.
Brand Program Specialist oversees the design and execution of branch environments and customer experiences across nationwide branch locations. Developing a strategy around the “flagship” branch locations, customer events and executive engagement with enterprise launches. Ensures brand consistency through design, signage, layouts, and customer touchpoints while managing vendors, budgets, and project timelines. Plans and executes customer events that drive engagement and sales, and partners with sales and operations teams to enhance the customer journey. This position uses customer insights and performance metrics to continuously improve branch experiences and event effectiveness.
Essential Functions
• Partners with sales and operations to support the customer journey and sales process.
• Works with Vendor Marketing & Vendor relations to identify financial and promotional opportunities in each of our branch locations for improved sales layouts/planograms for products.
• Builds out a “flagship” branch experiences
• Develops and implements cohesive brand experiences appropriate to branch level - across all branch locations.
• Ensures alignment with corporate brand standards and strategies.
• Designs and oversees interior solutions, including interior upgrades not limited to painting, experience signage, layouts, and customer touchpoints
• Oversees project timelines, budgets, documentation, and stakeholder communication (branch managers)
• Manages vendors and contractors to deliver functional, on-brand branch environments.
• Conducts branch audits to ensure brand consistency and identifies improvement opportunities.
• Work with Fleet and Fulfillment to ensure the brand is structured and built in the enterprise solution.
• Creates and maintains brand experience guidelines and toolkits.
• Plans and executes customer events nationwide, including local events/tradeshows and product launches
• Manages event logistics, vendors, promotional materials, and on-site execution.
• Support all enterprise launches with branch specific support of communications and tools
• Develops event strategies that drive engagement, relationships, and sales.
• Tracks event performance metrics and ROI to optimize programming.
• Implements strategies to enhance the end-to-end customer experience.
• Gathers and applies customer insights to improve branch design and experiences.
Non-essential Functions
• Conducts regular branch audits to ensure brand consistency and identify enhancement opportunities.
• Tracks event performance metrics and ROI to inform future programming.
• Stays current on industry trends and best practices in B2B customer experience and experiential marketing.
• Maintains detailed project documentation and archival records.
• Other duties as assigned by supervisor or other designate.
• Bachelor’s degree in Marketing, Event Management, Interior Design, or related field
• 2+ years of experience in experiential marketing, event coordination, retail/branch experience design, or related role
• Proven track record of managing multiple projects simultaneously across different locations
• Strong vendor and contractor management experience
• Excellent project management and organizational skills with keen attention to detail
• Creative problem-solver with strong design sensibility
• Proficiency in design software (Adobe Creative Suite) and project management tools
• Strong written and verbal communication skills
• Experience in B2B marketing or working within multi-location organizations
• Knowledge of signage and environmental design principles
• Design tools and capabilities in Adobe Creative Suite
• Event planning certification (CMP, CSEP, or similar)
• Budget management experience
• Familiarity with customer experience metrics and measurement
Frequency at which you would carry/lift in a typical day:
Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100%
Frequency at which you would do the following in a typical day:
This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation.
Our History
Border States is a leader in the electrical supply distribution industry with approximately 130 locations in 31 states. Our employee-owners are second to none in delivering top-notch customer service and in demonstrating extra-ordinary people skills. We are one of the largest independent electrical distributors in the United States providing products and services to the construction, industrial and utility industries. Border States has a competitive benefit package and is a 100 percent employee-owned company. Employee-ownership is a significant part of our culture and our success stems from the dedication of our employee-owners. We practice open-book management and our employee-owners are empowered with clearly defined levels of authority to be innovative and decisive, allowing us to respond quickly to the needs of customers. Employee-owners understand their roles in the success of the company and care about customers’ needs, which drives our focus on adding value to everything we do. We recognize that not all customers are the same and each has specific requirements. Our employee-owners understand these diverse needs and have the commitment, resourcefulness and flexibility to outperform all others.
Values
As a Border States employee-owner, you’re responsible for living our mission, service philosophy and service standards.
Our Purpose
We believe unstoppable businesses shouldn't go it alone. We are owners - of relationships, of outcomes, of every moment these unstoppable businesses need to deliver.
Service Philosophy
We earn customer loyalty and confidence by caring about their needs and adding value to everything we do.
Service Standards
Border States employee-owners are competent, accurate, responsive, and engaged .
Your career
Join an experienced team at one of the largest electrical distributors in the United States. What are you waiting for?
Border States has a competitive benefits package which includes but is not limited to:
Health, Dental and Vision Benefits
Accident, Critical Illness, Hospital Indemnity
FSA & HSA
Employee Stock Ownership Plan (ESOP)
Disability Benefits
401(k) Retirement Plan
Life Insurance
Employee Assistance Program
Paid Holidays
Paid Volunteer Time
Personal Leave time and more!
Border States provides bonuses to their employee-owners upon the achievement of branch and company goals.
Equal Opportunity For All
It’s not just the law. It’s something we’ve believed in since our founding. We value the diversity of all of our employee-owners and will always be an equal opportunity employer.
Drug Free/Smoke Free workplace
Employment may be contingent on the offered candidate successfully passing one or more of the following pre-employment screenings:
The MVR check and drug testing vary by role and will be communicated to the offered candidate during the onboarding process and as applicable.
Border States is the sixth largest electrical distributor in the United States, providing innovative supply chain products and services to the construction, industrial and utility markets. We're a 100 percent employee-owned company made up of approximately 2,900 employees spread throughout our Branch Support Center in Fargo, ND, as well as more than 100 branch locations across the country.
