Job Description

JOB MAIN PURPOSE :

The Brand Portfolio Manager is responsible for developing, managing, and driving the performance of the company’s plant protection product (PPP) portfolio for key fruit & plantation crops (e.g., durian, citrus, mango, coffee, … The role ensures a profitable, competitive, and market-driven portfolio by integrating market insights, product strategy, marketing execution, and cross-functional alignment with Sales, FSMD, Regulatory, and Supply Chain.

YOUR ROLE & RESPONSIBILITIES:

1. Portfolio Strategy & Management

• Develop and execute short & long-term portfolio strategies for fruit-crop PPP (fungicides, insecticides, biologicals, herbicides, soil health products, crop enhancement).
• Identify portfolio gaps and new opportunities based on market intelligence, farmer needs, and competitor analysis.
• Lead product life-cycle management: new product introduction, phase-in/phase-out, pricing strategy, performance tracking.
• Coordinate trial/demo prioritization with FSMD and Field Agronomy Experts to generate strong local data packages.

2. Marketing & Brand Building

• Own the brand positioning, value proposition, and messaging for assigned products.
• Develop annual brand plans, including campaigns, digital content, promotional assets, and farmer engagement tools.
• Ensure consistent, KSP branding across channels (field teams, dealers, influencers, digital).
• Collaborate with Commercial Teams to deliver impactful launch events, product demos, and field days.

3. Business Performance

• Manage annual sales targets, budget planning, and profitability for the portfolio.
• Monitor market trends, cropping area shifts, pest/disease outbreaks, and competitor activities.
• Provide monthly and quarterly performance reviews with actionable recommendations.
• Partner with Sales to drive field execution and achieve market share growth.

4. Stakeholder & External Engagement

• Engage with key growers, cooperatives, distributors, and government/extension agencies (PPPD, NAEC, DARD).
• Represent the company in industry events, technical workshops, and fruit-crop development programs.
• Build partnerships for demonstration models, ICM/IPHM solutions, and sustainable farming initiatives.

YOUR KEY SKILLS & QUALIFICATIONS :

• 3–7 years of experience in crop protection, or agricultural marketing.
• Strong understanding of major fruit crops and key pests/diseases.
• Experience in product management, portfolio strategy, or technical marketing is preferred

• Strong technical knowledge of PPP (fungicides/insecticides/soil health).
• Excellent strategic thinking, analytical ability, and market insight.
• Strong communication and presentation skills.
• Ability to manage multiple products and priorities.
• Data-driven mindset and proficiency in Excel, PowerPoint, and marketing tool

Application Period: 22/12/2025 - 30/1/2026 Reference Code:
859278
Division:
Crop Science Location:
Ho Chi Minh
Functional Area:
Marketing Position Grade:
VS 1.2
Employment Type:
Full Time Work Time: 9:00am - 6:00pm
We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. Every rejection decision is made by a human.
Contact Us
Address Telephone E-Mail

aarti.iyer.ext@bayer.com