Job Description

At TikTok, our Brand Partnerships Managers are at the forefront of building long-term relationships with the world’s most iconic brands. Within the Auto team, you will help shape the future of automotive storytelling on TikTok — partnering with leading manufacturers, dealerships, and emerging EV brands to drive innovation, cultural relevance, and measurable business impact through our most creative and high-performing advertising solutions.

As part of the wider Luxury & Auto team, you’ll play a key role in defining how automotive brands connect with audiences on TikTok — inspiring them to show up in ways that are entertaining, authentic, and influential.

- Grow TikTok’s business within the Auto vertical, working closely with leading and emerging automotive brands.

- Identify and unlock new business opportunities to fuel long-term growth.

- Lead senior client relationships and drive adoption of TikTok’s ad products, creative solutions, and strategic best practices.

- Engage with C-suite stakeholders to build trusted partnerships and grow revenue.

- Shape TikTok’s external narrative in the Auto category through thought leadership and proactive client engagement.

- Act as a product and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.

- Provide education and insights on platform trends, creative excellence, and performance strategies.

- Collaborate cross-functionally with creative, product, and measurement teams to elevate campaign outcomes.

- Monitor performance and deliver insights to drive continuous improvement and tangible business results.