Job Description

About the Team:

TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.

This position is for an existing vacancy

About the Role:

The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.

Responsibilities

- Own and grow a portfolio of strategic brand and agency relationships, accountable for revenue attainment, pipeline development, and long-term business growth across priority accounts.

- Act as a senior strategic partner to clients, translating business objectives into full-funnel marketing strategies that leverage TikTok’s platform, products, and creative ecosystem.

- Lead senior stakeholder engagement, building trusted relationships with CMOs, VPs, and Directors to influence marketing investment decisions and unlock incremental revenue.

- Develop and execute comprehensive account plans, identifying whitespace opportunities across brands, lines of business, and international markets to expand TikTok’s share of wallet.

- Drive consultative sales conversations grounded in data, leveraging performance insights, measurement frameworks, and industry trends to shape client strategy and demonstrate business impact.

- Orchestrate cross-functional teams (Creative, Product, Measurement, Operations) to deliver best-in-class solutions, ensuring seamless execution and alignment to client goals.

- Lead business reviews and executive storytelling, clearly articulating performance, insights, and forward-looking opportunities to drive continued investment.

- Navigate complex organizational dynamics, both internally and externally, to remove blockers, accelerate decision-making, and deliver results in a fast-paced environment.

- Champion innovation and new product adoption, bringing emerging solutions (e.g., commerce, measurement, creative formats) to market and scaling them across your portfolio.

- Contribute to vertical and market strategy, sharing insights, codifying best practices, and elevating learnings to shape broader go-to-market approaches.