Job Description

The Global Business Solutions (GBS) team is responsible for the advertising revenue growth of the TikTok business. Our team at TikTok helps to nurture and grow the market accounts by focusing on providing high touch point client service as well as education on TikTok advertising products and solutions, thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the clients in terms of both product knowledge expertise as well as vertical insights.

Our GBS - Electronics & Home Living team works with leading brands across consumer electronics, home appliances, furniture, home improvement, and related categories. We provide strategic consultation and advertising solutions spanning branding, performance marketing, e-commerce, web conversion, lead generation, and online-to-offline business objectives. By combining industry expertise with TikTok's innovative products, we help advertisers unlock sustainable business growth on the platform.

Responsibilities

- Lead, coach, and develop a team of Brand Partnership Managers to achieve advertising revenue, client growth, and organizational objectives.

- Define and execute category growth strategies across Electronics & Home Living verticals, identifying market advertising opportunities and accelerating business expansion.

- Drive team performance through clear target setting, pipeline management, forecasting discipline, and business reviews.

- Build executive-level relationships with advertisers, agencies, and key industry stakeholders to strengthen TikTok's position within the market.

- Partner with team members on strategic account planning, high-impact client engagements, and complex commercial opportunities.

- Establish strong partnership with TikTok Shop leadership and cross-functional stakeholders to develop long-term category strategies, align business priorities, and accelerate growth across both advertising and commerce ecosystems.

- Drive adoption of TikTok's full advertising ecosystem, including Branding Ads, Performance Ads, TikTok Shop Ads, Search Ads, Measurement Solutions, Creative Solutions, and emerging products.

- Collaborate closely with cross-functional teams including Client Solutions, Product Strategy & Operations, Measurement, Agency, Creative, Marketing, and TikTok Shop teams to unlock business growth.

- Provide thought leadership on industry trends, consumer behavior, media investment strategies, and digital transformation opportunities.

- Build a strong team culture focused on client impact, collaboration, accountability, and continuous development.

- Identify talent gaps, support hiring efforts, and develop succession planning within the team.