Job Description

About the Team

The Brand Marketing team drives impactful campaigns and integrated marketing initiatives that strengthen TikTok Shop brand presence, user engagement, and business growth. Working closely with cross-functional teams across content, media, CRM, creative, and commercial functions, the team plays a key role in shaping how users experience and connect with the platform.

We are looking for a highly driven and creative marketing professional who is passionate about brand campaigns, platform growth, and consumer marketing in a fast-paced digital ecosystem.

Responsibilities

Brand Campaign Planning & Execution

- Support the development and execution of annual brand marketing initiatives and integrated campaign strategies aligned with business and marketing objectives.

- Drive end-to-end campaign execution across multiple channels including digital, social media, CRM, content, and platform traffic initiatives.

- Collaborate with internal stakeholders to develop creative and impactful campaign concepts that drive awareness, engagement, and business growth.

- Coordinate campaign timelines, deliverables, and cross-functional alignment to ensure smooth and timely execution.

Platform Traffic & Growth Marketing

- Support campaign traffic growth initiatives through media, CRM, content, product touchpoints, and other platform marketing channels.

- Identify opportunities to optimize existing traffic channels and explore new growth opportunities to improve campaign performance.

- Work closely with relevant teams to execute user acquisition, engagement, and retention initiatives during major campaigns and key business moments.

Campaign Performance & Optimization

- Track and monitor campaign performance against defined KPIs including traffic, engagement, conversion, and business impact.

- Analyze campaign results and generate actionable insights and recommendations for future optimization.

- Support post-campaign reviews and contribute ideas to continuously improve campaign effectiveness and execution quality.

Cross-Functional Collaboration & Brand Consistency

- Collaborate closely with Creative, Content, Media, CRM, Commercial, and Product teams to deliver integrated marketing initiatives.

- Ensure brand consistency across campaign messaging, creative assets, and user communication touchpoints.

- Stay updated on digital marketing trends, consumer behavior, social trends, and emerging campaign strategies to bring fresh and innovative ideas to the team.