Job Description

The Brand and Marketing Strategist is a visionary marketing professional who drives high-level strategy and oversees major brand and marketing initiatives. This role develops and implements strategic marketing plans, ensures brand consistency and leads large-scale projects and campaigns. Working closely with the Creative Director, the position serves as a key advisor on branding, audience engagement and market positioning, aligning marketing efforts with organizational goals.

This position typically works 37.5 hours per week and is eligible for a hybrid work arrangement.

WHAT WE OFFER

• Truly rewarding work; contribute to lasting, positive change for individuals and our community
• A supportive team environment and opportunities for professional development
• Comprehensive benefits including an employee assistance plan
• Paid time off ( for eligible roles; prorated based on start date) includes:
  • 3 weeks of paid vacation
  • 6 personal days
  • 12 sick days
  • A paid day off to celebrate your birthday

WHAT YOU'LL DO

• Lead and coordinate brand strategies that align with organizational objectives
• Ensure consistent brand messaging across all marketing materials, campaigns and channels
• Analyze market trends and audience insights to refine brand positioning and strengthen engagement
• Facilitate cross-functional collaboration and stakeholder alignment to support organizational priorities
• Collaborate with the Creative Director to develop integrated marketing campaigns and digital content strategies
• Implement and maintain workflows that support effective execution across the Brand and Marketing team
• Partner with internal teams to align marketing initiatives with enterprise and program goals
• Develop strategic marketing tactics and key messages tailored to diverse audiences
• Evaluate campaign performance leveraging reporting and analytics and continuously refine marketing approaches
• Lead large-scale marketing projects, including campaigns, events and brand positioning initiatives
• Coordinate and manage relationships with external vendors, designers, developers and consultants
• Monitor project timelines, budgets, deliverables and performance outcomes
• Ensure projects are completed on time, within budget and aligned with strategic objectives
• Provide strategic marketing expertise and guidance to internal teams and stakeholders
• Delegate operational marketing activities within Brand and Marketing team members while maintaining oversight of timelines and strategic alignment

QUALIFICATIONS

• Post-secondary education in Marketing, Digital Marketing, Communications, or a related field
• Minimum 5 years of experience in strategic marketing, branding, digital marketing, or related roles

WHAT YOU'LL BRING

• Demonstrated experience leading large-scale marketing and branding initiatives
• Strong project management skills, including experience overseeing campaign development or comparable projects
• Knowledge of audience engagement, brand positioning and marketing analytics
• Excellent written and verbal communication skills for diverse audiences.
• High proficiency with marketing technologies, digital platforms and emerging industry trends

• Experience working in the non-profit sector, fundraising environments, or mission-driven organizations

If you want to change lives, we want to hear from you.
Deadline: until a suitable candidate is found
Apply today by submitting your resume, cover letter, and salary expectations.
Check out our website for more information about YW Calgary: www.ywcalgary.ca

YWCA Calgary is committed to providing an equitable, diverse, and inclusive workplace where all employees, volunteers and clients feel valued and respected, whatever their race, religious beliefs, colour, gender, gender identity, gender expression, sexual orientation, disability, age, ancestry, or place of origin.

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