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  Develop and implement the Brand & PR strategy for the company.
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  Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
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  Continuously monitor and evaluate brand identity, positioning, and perception.

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  Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
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  Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
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  Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.

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  Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
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  Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
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  Monitor social media trends, competitor activity, and audience behavior to refine strategies.

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  Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
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  Develop initiatives to foster a sense of community and engagement among guests and visitors.
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  Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.

Requirements

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  5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
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  Strong expertise in brand strategy, marketing, and digital/social media management.
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  Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
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  Excellent copy writing, communication, and storytelling skills.
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  Proficiency in social media platforms, content creation, and digital marketing tools.
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  Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
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  High attention to detail with excellent planning and organizational skills.
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  Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
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  Proficiency in Microsoft Office Suite and marketing software/tools.
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  Ability to work independently and thrive in a fast-paced environment while meeting deadlines.