1. Manage online platforms including TikTok, RED, Meituan and WeChat Channels, develop promotion plans, increase brand awareness and generate sales leads.
2. Plan and produce promotional materials such as posters, short videos, brochures and brand merchandise, ensuring consistent content quality and brand tone.
3. Manage and review the brand VI system, standardize visual guidelines, and maintain brand image.
4. Plan and execute consumer promotions, coordinate with channel partners and ensure implementation.
5. Oversee offline events, industry conferences and exhibitions, responsible for planning, execution and full-process follow-up to ensure event effectiveness.
1. College degree or above, major in Marketing or related is preferred.
2. 1+ year of relevant working experience in Branding / Marketing; experience in consumer-facing industry is a plus.
3. Familiar with new media operation and promotion, proficient in TikTok, RED, WeChat Channels and other platforms.
4. Excellent communication and coordination skills, able to effectively liaise with internal teams and channel partners.
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA.
