Job Description

Company Description

Job Title: Brand Marketing & Product Manager

Employment Type: Full-time

Experience Level: 5+ years

Compensation: 100-120k / year

Job Summary

We are seeking a Brand Marketing & Product Manager to support the growth of our Kbeauty brand in the U.S. market. This role will be responsible for managing brand

marketing initiatives while leading the planning and execution of new product

launches across digital, retail, and offline channels.

The ideal candidate combines strong brand and consumer understanding with hands-on

project management skills and can translate market trends and consumer insights into

product and marketing opportunities. This position will work cross-functionally with

internal teams, retail partners, agencies, and global headquarters to ensure consistent

brand positioning and successful product launches.

Job Description

1. Brand Marketing Strategy & Execution

• Develop and execute mid-to-long-term brand marketing strategies skincare portfolio in the US market.
• Lead end-to-end execution of integrated multi-channel marketing campaigns

(digital, social, influencer, experiential, and PR) to drive brand awareness and

consumer conversion.

• Oversee content creation, creative production, and event activations to ensure

consistent brand messaging across all B2B and B2C touchpoints.

• Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and

B2C (end-consumers) channels.

• Manage the marketing budget, track performance metrics (KPIs), and optimize

campaigns to maximize ROI.

1. Product Management & New Product Planning (NPD)

• Conduct market research, consumer insights analysis, and competitive mapping to

identify growth opportunities and define new product concepts.

• Collaborate closely with HQ R&D, production teams, and US regulatory specialists

to manage the product development pipeline and ensure compliance.

• Formulate Go-To-Market (GTM) strategies for new product launches, including

product positioning, pricing structure, channel distribution, and promotion plans.

• Monitor product performance, manage the product life cycle (PLC), and analyze

portfolio profitability.

1. Cross-Functional Collaboration & Vendor Management

• Partner with Sales, Supply Chain Management (SCM), and HQ teams to align on

product launch timelines, demand forecasting, and inventory allocation.

• Select and manage external partners, including PR agencies, creative/design

vendors, and digital marketing agencies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a

related field.

• 5+ years of experience in brand marketing and product management (PM/NPD)
• Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries.
• Professional fluency in both English and Korean is required (for seamless

communication with Korea HQ and local US market execution).

• Proven track record of managing end-to-end new product planning (NPD) and

launching successful GTM campaigns.

• Strong balance of analytical skills (data-driven decision-making) and creative

strategic thinking.

• Exceptional cross-functional leadership, project management, and communication

skills

Additional Information

All your information will be kept confidential according to EEO guidelines.