Job Description

Are you ready to help us bring LEGO bricks to as many Kids in HUGREAD (Hungary, Greece, Adriatic) market as possible? Bring you passion for the LEGO brand and help shape the LEGO brand!

Scope & Impact

Full ownership of the Preschool & Girls segment representing -50% of kid’s business, with clear accountability for growth and performance. This is a for an 18-month contract.

****All applications should be in English****

****No relocation support is offered for this role****

Play your part in our team succeeding

The role of the Brand Manager is to assure that we have the winning and aligned Brand strategies and plans to further build the brand and LEGO love among consumers and shoppers. You will be playing a key role in securing that we continue to recruit new customers to retain and will focus on building awareness and drive consumer sales.

Core Responsibilities

Strategic Leadership & Growth Delivery

• Define and drive Preschool & Girls strategy to deliver short- and mid-term growth ambitions (Y+1 and in-year)
• Lead local deployment and amplification of global plans, ensuring strong localization and cultural relevance. Identify risks and opportunities early and implement corrective actions to stay on track.

Commercial & Portfolio Ownership

• Own portfolio strategy for Preschool & Girls selecting key drivers for communication and trade based on market potential. Ensure strong link between marketing plans and commercial performance.

Marketing Investment & Performance

• Own and optimize Preschool & Girls marketing investment model (media strategy, channel mix, ROI mindset).
• Drive effective allocation of resources with clear focus on impact and efficiency.

Consumer, Shopper & Market Insight

• Lead deep understanding of Preschool & Girls consumer and shopper behavior. Track KPIs and drive performance-based actions. Monitor competition and translate insights into actionable strategies

Demand & Financial Management

• Integrate marketing assumptions into demand planning process.

Execution Excellence

• Ensure best-in-class execution across all touchpoints (OESP).
• Cross-functional Leadership
• Lead alignment across marketing, sales and supply teams. Act as key connector to ensure end-to-end delivery of Preschool & Girls agenda.

Innovation & Continuous Improvement

• Drive test & learn approach, pilot new initiatives and scale successful concepts.

Stakeholder Management

• Act as key point of contact for Preschool and Girls within IMA CG and IP leads
• Act as right hand to Marketing Head on Preschool & Girls agenda, influencing key decision

Do you have what it takes?

• Proven experience in managing and executing brand initiatives, with visible impact on brand performance
• Ability to combine strategic thinking with strong execution – plan, prioritize and deliver
• Good understanding of business drivers and how marketing contributes to growth
• Experience with marketing planning and budget management, including performance tracking
• Strong analytical skills – comfortable working with data, drawing insights and turning them into actions
• Understanding of consumer and shopper behavior, including basic experience with research and campaign evaluation
• Stakeholder management - ability to work cross-functionally and align with different teams (e.g. sales, retail, finance), Positive and effective team-player with excellent collaboration skills
• Clear and confident communication and presentation skills in English
• Ownership mindset – takes responsibility, follows through and delivers results
• Proactive and solution-oriented, with ability to adapt and improve things continuously
• Open to learn and being a strong problem solver
• Proficiency level in English both written and spoken is required
• An ability to work 3 days in the Prague office per week, 2 days from home.

Join the global LEGO® family!

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.