Mars

Brand Marketing Manager-Orijen

Mars  •  Shanghai, CN (Onsite)  •  8 hours ago
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Job Description

Job Summary

Brand manager plays leading role in key business processes, proactively participates in business conversations with Management team members.

What are we looking for?

  • University Degree, preferably in Business/Marketing/Brand Management
  • Solid experience in brand marketing in international FMCG companies (minimum 4 years)
  • Experience in Brand Manager role not less than 2 years
  • Excellent project management skills
  • Good analytical, presentation and communication skills
  • Ability to manage several different and complex projects at the same time
  • professional flurency in English

What will be your key responsibilities?

  • Identify growth sources and create the brand strategy for next 5 years
  • Lead annual marketing plan
  • Build brand innovation pipeline (product & packaging innovations)
  • Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
  • Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
  • Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
Mars

About Mars

We’re a unified force of 150,000+ Associates, taking action every day toward the world we want tomorrow.

Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future.

Quality - The consumer is our boss, quality is our work and value for money is our goal.

Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.

Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure.

Efficiency - We use resources to the full, waste nothing and do only what we can do best.

Freedom - We need freedom to shape our future; we need profit to remain free.

Note to Parents:

https://www.mars.com/about/policies-and-practices/note-to-parents/np-english

For more information, please visit mars.com.

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For more information about careers at Mars, please visit careers.mars.com

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Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
McLean, Virginia
Year Founded
Unknown
Website
mars.com
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