Champion Petfoods

Brand Marketing Manager-Orijen

Champion Petfoods  •  Shanghai, CN (Onsite)  •  20 days ago
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Job Description

Job Summary

Brand manager plays leading role in key business processes, proactively participates in business conversations with Management team members.

What are we looking for?

  • University Degree, preferably in Business/Marketing/Brand Management
  • Solid experience in brand marketing in international FMCG companies (minimum 4 years)
  • Experience in Brand Manager role not less than 2 years
  • Excellent project management skills
  • Good analytical, presentation and communication skills
  • Ability to manage several different and complex projects at the same time
  • professional flurency in English

What will be your key responsibilities?

  • Identify growth sources and create the brand strategy for next 5 years
  • Lead annual marketing plan
  • Build brand innovation pipeline (product & packaging innovations)
  • Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
  • Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
  • Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
Champion Petfoods

About Champion Petfoods

Champion Petfoods is an award-winning, independent pet food maker with a reputation of trust spanning more than a quarter century. At Champion, our mission is clear and strong: we make Biologically Appropriate™ dog and cat foods from fresh regional ingredients. Leading the industry in innovation and quality control, Champion is known as the maker of ACANA and ORIJEN foods. Prepared exclusively in our own kitchens, our foods have earned an international reputation of trust, offering peace-of-mind to Pet Lovers when feeding their cherished companions. Champion employs team members dedicated to creating only the world’s best petfood.

At Champion Petfoods we’re committed to making significant investments in people – and we believe in carefully selecting passionate Pet Lovers to join our growing teams.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Edmonton, CA
Year Founded
1985
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