Location: Irvine, CA
Employment Type: Full-Time/Onsite
Annual Salary Range: $90,000 – $110,000 plus performance based bonus compensation
Position Overview
We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels.
This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.
Develop annual brand marketing strategy and growth roadmap
Lead go-to-market planning for new product launches
Define positioning, messaging, and competitive differentiation
Manage brand P&L input related to marketing investment
Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift, traffic, and brand awareness metrics
Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
Develop in-store activation, promotional calendars, and secondary placements
Support line reviews and retailer presentations with marketing strategy
Align digital campaigns to support retail sell-through
Collaborate with Sales, Operations, and Finance to align demand planning
Coordinate with global brand teams on product updates and messaging
Work with e-commerce team on DTC and marketplace alignment
Ensure brand consistency across all channels
Analyze sales and marketing data to identify growth opportunities
Monitor promotional ROI and trade marketing efficiency
Provide executive-level reporting and performance insights
Bachelor’s degree in Marketing, Business, or related field
5+ years of brand marketing experience in Beauty, Skincare, or CPG
Experience working with national retailers strongly preferred
Strong understanding of retail marketing and trade promotion
Proven experience managing product launches
Analytical mindset with strong Excel / data interpretation skills
Strong leadership and communication skills
Experience in K-Beauty or international brand expansion
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
Experience managing multi-brand portfolio
Understanding of sell-in vs. sell-through dynamics
All your information will be kept confidential according to EEO guidelines.
SBT Global offers an all-in-one service for Data & BI-based ERP and CRM implementation. We specialize in providing consulting and implementation services for enterprise management applications like ERP and CRM. Our goal is to help companies optimize internal resources and enhance customer experiences.
The data generated by these applications is carefully analyzed using SBT Global's solutions, allowing for the creation of strategic and intelligent insights, which bring new value to your company.
Our services cover everything from consulting, implementation, development, to operation and maintenance of enterprise management applications. As a total service company, we ensure comprehensive support throughout the entire life cycle.
SBT Global aspires to be a leading SAP partner, fostering a win-win relationship with SAP to lead the domestic and international business. We aim to expand the domestic SAP market through our specialized solutions and establish a presence in the global market by exploring new opportunities.
SPECIALTIES: SAP Consulting & Implementations (Conversion) | SAP-Centric Solutions (CO-PA) | SAP Operations & Maintenance | Salesforce CRM Consulting & Implementations
