Job Description

WHAT YOU'LL DO:

• Support the planning and execution of marketing initiatives for Hot Topic’s Music business, ensuring alignment with established brand vision, customer experience, and growth priorities.
• Develop and execute integrated marketing plans for artists and music-related product launches, including albums, merchandise, content drops, and live or experiential activations.
• Contribute creative ideas and campaign concepts, applying powerful storytelling, strong positioning, and culturally relevant creative direction.
• Responsible for campaign measurement and collaboration with the brand team.
• Lead campaign execution, including kick-offs, timelines, and cross-functional workflows to ensure marketing deliverables are completed on time and at scale.
• Partner cross-functionally with Promotions, Social Media, Influencer Marketing, CRM, Digital Advertising, Creative, Merchandising, Ecommerce, Store Ops, and Licensing to execute integrated and compliant campaigns. Coordinate brand marketing integrations across consumer-facing digital platforms, social channels, and in-store experiences
• Collaborate  with external partners across labels, management teams, distributors, licensors, and talent agencies to support campaign execution and activations.
• Identify marketing opportunities  and white space, and provide recommendations for external activations such as tour sponsorships, festival booths, and in-store events
• Track and report on campaign performance, leveraging metrics and insights to provide optimization opportunities and inform ROI-focused decision-making.
• Share campaign, progress, results, and learnings with stakeholders and leadership  to support continuous improvement.
• Regularly interface with artists, management, and music stakeholders to support alignment on commercial release plans, branding, and campaign execution.
• Collaborate with content and copy teams to ensure brand voice and messaging consistency across channels.

WHAT YOU'LL NEED:

• 5+ years of marketing experience, preferably within music, retail, brand, entertainment, or franchise marketing
• Experience working with record companies, artist management teams, talent agencies, or entertainment partners
• Strong understanding of artist development, streaming/digital business models, touring, festivals, and pop culture trends
• Proven ability to define and drive project management, execution, and cross-functional collaboration
• Creative thinker with a passion for innovative marketing ideas and cultural storytelling
• Excellent communication, writing, presentation, and stakeholder management skills
• Strong communication skills including ability to work in a team environment, give honest, direct feedback and is a solid verbal and written communicator
• Meets deadlines, prioritizes appropriately, copes well with change, and maintains composure under pressure
• Accountable for results, approaches obstacles proactively and looks for ways to resolve problems and issues
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), project management tools, and budget tracking/reconciliation
• Bachelor’s Degree required, preferably in Marketing or related field