Job Description

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.

the job:

The Brand Marketing Manager –NPL& Campaignsis responsibleforbeing a brand steward andleading 360° go-to-market plans for new product launches, key seasonal moments,+brand collaborations. This role translates product strategy and insights into big, resonant ideas, joyful storytellingand orchestrates cross-functionalcollaboration +execution across all channels (consumer engagement,creative,retail, pro, DTC). Theyare part of the nucleus ofthe brand +launch planning, ensuring everycampaign launchfeels cohesive, on-brand, and commercially impactful.

This is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building,creative +sharp storytelling, and flawless execution.

location: hybrid (ny) (must be based in ny + have the right to work in the US)

what you'll do:

Launch strategy & planning

• Own theend-to-end GTM planningfornewlaunches, frominitialbrief throughpostmortem.

• Partner closely with Product Marketing to understand theNorth Star, claims, andproductpositioning, and turn that into a clear consumer promise.

• Definelaunchobjectives, target audiences, messaging hierarchy, andKPIsinpartnershipcross functional partners.

• Develop campaign strategyto ensure every touchpointladdersinto one unified, insight-driven storyacross all channels (paid, social, PR, influencers, retail, pro,DTC).

Briefing &campaigndevelopment

• Lead the creation of360°creativebriefs,ensure briefs clearly articulate: insight, tension, bigidea, key messages, mandatories, and deliverable needs by channel.

• Translateconsumer, cultural, and market insightsintoclearcreative direction that inspires breakthrough storytelling.

• Collaborate withcopyteamto craft themaster campaign story, ensuring messaging is insight-led,+identifystrategic storytelling levers across channels.

• Own the creation ofcampaign toolkits(message maps,finalassets,approvedcopy FAQs) for internal teams and external partners.

Cross-functionalCollaboration

• Drivelaunch timelines and milestones: alignwithcross-functional partners on key dates (concept lock, asset delivery, retailer submissions, content live dates).

• Leadlaunch kickoff+status meetings, keeping teams aligned on priorities, scope, and deliverables.

• Collaborate withtrade marketing&saleson retailer-specific activation (launch windows, exclusives,secondary placements,in-store visuals).

• Partner withpro teamon stylist-facing launch moments (education, sampling, events).

Measurement & optimization

• Partner cross functionally to monitor KPI performanceacross awareness, engagement, traffic, conversion,sentiment,and retailer metrics throughout the launch, evaluating success and translating insights into future recommendations.

• Leadpost-launch recaps, synthesizing performance data, creative learnings, and channel insights.

• Turn learnings intodirectivesfor future launches (what to repeat, evolve, or stop).

must haves:

• 4–6+ years of experience inbrand marketing, or go-to-marketroles (beauty, personal care, or consumer brands strongly preferred).

• Proventrack recordofleading 360° campaignsacross multiple channels and stakeholders.

• Strong understanding of theretail +pro +DTC + social + influencerecosystem (bonus: experience with Sephora/Ulta/pro channels).

• Excellentbrief writing, storytelling, and deck-buildingskills.

• Highly organized project manager; comfortable runningcomplex timelinesand cross-functional meetings.

• Excellent communication and presentation skills.

• Strong collaborator who can influence and advocate for the consumer,proand brand.

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!