Job Description

Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

Brand Marketing Manager, Internal Projects Role

As our Brand Marketing Specialist for Internal Projects, you are the ultimate guardian of the Nexo brand. You will own the end-to-end execution of cross-functional projects translating our ambitious product roadmap into impactful customer-facing communication. . Based in our Sofia HQ, you will ensure that all product launches app interfaces and marketing assets reflect our positioning as a global leader. You are a brand advocate who uses cutting-edge tools to maintain excellence at scale.

You role:

• Brand Governance: Take full ownership of Nexo’s Brand Guidelines, ensuring absolute consistency across all internal departments and touchpoints.
• Audience proficiency: Conduct research and behavioural analyses to get deeper understanding of customer profiles
• Strategic Orchestration: Lead the brand marketing operations for new product releases & marketing campaigns, ensuring they fit seamlessly into the Nexo ecosystem.
• Cross-functional Project Management: Drive the end-to-end project management process, from strategic briefing to final review, ensuring all assets are best-in-class. W.
• AI & Efficiency: Proactively integrate AI tools and automation into your workflow to streamline brand monitoring, task management and execution , and cross-team alignment.
• Communication Leadership: Control the direction of our messaging and advertising surfaces to reinforce Nexo’s premium global positioning.

What makes you stand out:

• 5+ years of experience in Brand Management, or high-level Project Management.
• Brand thinker You are able to understand brand strategy and to apply the brand principles in daily workflows to ensure every output reflects the long-term vision.
• Tech-Savvy Native: You are a quick learner of new platforms and take pride in using a modern tech stack to stay organized and efficient.
• Proactive Problem Solver: You optimize processes, anticipate potential project risks and act accordingly to maintain seamless execution.
• Expert Communicator: The ability to translate complex product features into inspiring creative briefs and clear brand narratives.

Nexo Benefits:

• Competitive and rewarding remuneration package.
• Annual performance-based bonuses.
• Comprehensive Learning Hub for continuous growth.
• Hybrid work model: primarily office-based with scheduled home office flexibility.
• A dynamic and inspiring environment with cutting-edge projects.
• Career development opportunities in a global leader driving the next generation of wealth.
• Customizable personal benefits package.
• Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
• Free parking with a designated space, free electric bikes, and public transportation cards.
• Fresh fruits, snacks, and a well-stocked office kitchen.
• Regular department team buildings and company-wide team buildings.