Google

Brand Marketing Manager, APAC Devices - Singapore

Google  •  Singapore, SG (Onsite)  •  2 hours ago
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Job Description


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e., brand marketing, creative production or brand communications).

Preferred qualifications:

  • Understanding of the APAC market landscape with a specific focus on Japan, India, Australia, Taiwan, with experience navigating distinct cultural and consumer nuances of different markets.
  • Ability to manage high-stakes, multi-quarter timelines involving high volumes of creative assets across multiple workflows.
  • Ability to think at a strategic level while simultaneously taking initiatives to solve challenges.
  • Exceptional communication skills with the ability to build trust, manage friction, and influence across Global/Regional/Local teams.
  • Exceptional deck-building and narrative-crafting skills, with the ability to synthesize complex information simply and present confidently to senior directors and global leadership.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.


Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Serve as the authoritative strategic lead for APAC brand marketing voice for APAC new launches within the global Pixel campaign ecosystem, shaping upstream global strategy to deliver localized regional success.
  • Synthesize and inject APAC consumer insights and performance data into upstream global creative and strategic development.
  • Evaluate global briefs, concepts, and production phases to ensure multi-channel assets, with a focus on Above the line (ATL) assets, are optimized and "fit for purpose" for the region.
  • Adapt global brand platforms to ensure they land authentically within APAC and work with local markets to understand nuances and advocate where there might be gaps.
  • Act as the primary regional lead representing Google Pixel's APAC Social Strategy across the broader organization and dedicated global task forces and advocate social-first creative development and platform innovation during upstream global campaign planning.
Google

About Google

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Check out our career opportunities at goo.gle/3DLEokh

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Mountain View, CA
Year Founded
Unknown
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