Job Description

Combining strategic thinking with day-to-day execution, you will take ownership of brand development and bring it to life across social media, publications, events, campaigns and CRM. Working closely with product, commercial and leadership teams, you will ensure every touchpoint reflects a consistent and recognisable

traffiqX.

YOUR CHALLENGE:

Brand Strategy

• Define and refine traffiqX’s brand positioning, personality, tone of voice and key messages, ensuring they resonate with advertisers, publishers and prospective partners.
• Lead a brand cohesion review across social channels, the platform, sales materials and events. Turn the findings into practical brand guidelines, messaging frameworks and reusable templates.
• Guide the consistent application of visual identity and messaging, supporting colleagues and creative partners with clear briefs and feedback.
• Coordinate the approval process so communications meet brand standards and applicable advertising requirements, working with the relevant internal teams before publication.

Social Media

• Develop and grow traffiqX’s LinkedIn, X and Instagram presence, with LinkedIn as the main B2B channel.
• Build a content roadmap covering product updates, industry commentary, partnerships, event coverage and team stories, tailored to each audience and platform.
• Brief, review and refine content produced through AI-assisted marketing workflows, coordinating visuals and video with internal teams and creative partners.

PR & Communications

• Develop and deliver a PR and external communications plan that builds awareness and credibility for traffiqX.
• Build relationships with relevant journalists, editors, publications and industry partners, securing opportunities for articles, interviews, podcasts and thought leadership.
• Write and edit press releases, company announcements and articles. Work with product, commercial and leadership teams to turn developments and partnerships into clear, engaging stories.

Events & Conferences

• Plan and deliver traffiqX’s presence at conferences, exhibitions, launch parties and other events, from stand and sponsorship options to speaking opportunities.
• Manage budgets, suppliers, timelines and logistics, including venue and stand requirements, guest lists, invitations, merchandise and on-site delivery.
• Coordinate event materials and communications, including presentations, banners, one-pagers, promotional content, live social coverage and follow-up activity.

Campaigns, CRM & Reporting

• Plan and deliver coordinated campaigns across social media, publications, events and CRM, including occasional paid social activity within agreed budgets.
• Maintain one shared marketing calendar covering campaigns, events, publication deadlines, social content and CRM activity, coordinating internal contributors and external partners.
• Report monthly on progress and agreed KPIs, using campaign results, audience insights and feedback to recommend improvements.

TO DO IT, YOU WILL NEED:

• At least 4 years of relevant experience in brand management, marketing communications or a similar role, including experience within the iGaming industry.
• An understanding of iGaming audiences, commercial relationships and the media landscape.
• The ability to combine strategic brand thinking with hands-on content creation and delivery.
• Excellent English copywriting and editing skills, with the ability to communicate product benefits clearly.
• Hands-on experience managing social channels, producing content and growing relevant audiences.
• Experience working with publications, media contacts or external communications partners.
• Experience coordinating conferences and events, including budgets.
• A proactive approach, sound judgement and confidence taking ownership from initial idea through to delivery.
• Confidence working with AI-assisted marketing tools while maintaining editorial quality, accuracy and brand integrity.
• B2B marketing or communications experience, particularly with operators, publishers or commercial partners,.