Job Description

Position Purpose
The Brand & Marketing Manager is responsible for developing and executing strategic marketing plans for a designated portfolio (UK/Europe focused) to attract potential targets and grow and maintain existing client relationships. This role involves managing and implementing campaigns aligned with the overall brand and marketing strategy and collaborating with cross-functional teams to move business priorities forward. The Brand & Marketing Manager will focus on our global touring & producing markets in the UK and Europe while providing additional support to the full global team. This role will be required to be in the office at TAIT Wakefield, UK.

Responsibilities

• Partner to design and deliver multi-channel marketing campaigns to support global touring & producing commercial objectives through a mix of digital, media, and print initiatives.
• Ensure campaigns and commercial deliverables are produced on time, within budget, and meet or exceed ROI expectations.
• Develop marketing content and visual assets for campaign needs in close collaboration with our in-house creative team (videography, photography, and graphic design).
• Plan and execute targeted trade shows and events in the UK & Europe markets (additional global support as needed).
• Support the project development team with relevant collateral (employee bios, case studies, informational slides, etc.) for RFPs and project bids.
• Analyze market trends and identify growth opportunities in close partnership with the business plans and strategy set by the global touring & producing market leadership team, particularly the in the UK.
• Monitor and report on marketing performance metrics and trends.
• Handle incoming media requests and develop pitches to position TAIT as an industry subject matter expert.
• Identify and coordinate relevant awards submissions for TAIT projects.
• Grow key TAIT partnerships in the region (Production Park, ALT, TPi, etc.).
• Maintain and enhance the organization's brand image and voice through content around regional projects and teams.
• Ensure consistent messaging across all platforms and materials, partnering with the Brand Management team for relevant areas of support.
• Create, procure, and manage a Wakefield office inventory as well as fulfill regional requests for swag.
• Support with additional office cultural and hospitality needs including planning internal team events, etc.

Position Requirements

• Experience in marketing or public relations – live entertainment marketing experience preferred
• Bachelor’s degree in marketing, communications, public relations, or a related field
• Excellent writing and communication skills
• Strong understanding of social media (Instagram, Facebook, LinkedIn, YouTube) and the latest trends
• Project management skills with the ability to manage timelines, budgets, and deliverables across multiple projects
• Creative problem-solving abilities and adaptability in a fast-paced, deadline-driven environment
• Team-oriented with a collaborative mindset
• Willingness to travel (internationally and regionally) occasionally

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