Job Description

Job Reference QYWXWR95

A. Build Brand & Marketing Strategy

• Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans.
• Lead integrated marketing campaigns across platforms from Amazon to Instagram to boost brand awareness and reach.
• Craft a consistent brand story that resonates emotionally and stands out creatively.
• B. Manage Brand Identity & Consistency
• Own and evolve our brand identity visuals, tone of voice, and storytelling across all touchpoints.
• Develop a long-term brand management plan, including repositioning or expansion as needed.
• Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.
• C. Lead Campaign Execution & Optimization
• Set clear KPIs for every campaign track awareness, affinity, loyalty and optimize as you go.
• Analyze results, build insights, and report regularly on how the brand is growing and performing.
• Be hands-on in improving both creative and business impact.
• D. Grow & Inspire a Creative Marketing Team
• Build and lead a small, passionate marketing team that thrives on collaboration and creativity.
• Foster a culture of innovation, shared purpose, and mutual growth.
• Mentor and guide team members to stay aligned with brand principles and evolving trends.
• E. Manage Brand Risks
• Develop a brand risk management process monitor platforms, identify red flags early, and take timely action.
• Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity

III. What We're Looking For Experience & Knowledge:

• Background in Marketing, Business, Communications, or a related field.

• At least 7 years of experience in brand & marketing roles (with 2+ years in a leadership/managerial position).

• Ideally from creative, publishing, FMCG, or lifestyle/retail industries.

• Strategic thinking with a strong pulse on market and cultural trends.

• Experience with cross-platform storytelling and community engagement.

Skills

• Strong creative instincts and visual taste - you know what feels right and can brief/design accordingly.

• Great communicator - persuasive, empathetic, and clear across teams and channels.

• Confident in setting goals, managing timelines, and keeping everyone aligned.

• Leadership that uplifts - you help your team grow, feel heard, and do their best work.

Who You Are

• Passionate about creativity, art, and self-expression.

• Warm, honest, open-minded, with a deep sense of responsibility and a love for learning.

• Calm under pressure, kind under chaos.

• Excited to be part of something meaningful.

IV. Bonus Points If You

• Have worked with lifestyle or art brands.

• Understand how Amazon marketing, DTC, or influencer campaigns work.

• Are comfortable working in a startup-like environment where strategy and hands-on execution go hand in hand.

Contact: Harvey

Harvey.khangphung@peopleprofilers.com