Sky Business is a new, exciting division of Sky. We’re passionate about giving businesses better solutions to keep them moving forward – from Small Business, through Mid-Market, Enterprise and Wholesale, to Hospitality – we provideconnectivity, mobile and TV services to the whole UK B2B market.
With an exciting, fast-paced scale upenvironment, we’re looking for exceptional people to help drive our business forward. And with the support of a truly trusting and collaborative team, you’ll grow alongside our business.
What you'll do:
Shape and evolve the Sky Business brand, leading the development of positioning,messagingand creative execution across the full marketing funnel, from ATL advertising through to digital, social, events, directmarketingand owned channels.
Report to the Head of Brand and lead relationships across the wider Marketing team, as well as creative and media agency partners, to deliver integrated marketing campaigns that build awareness, strengthenconsiderationand drive commercial impact.
Deliver the Sky Business brand strategy, ensuring messaging, tone of voice, creative execution and media investment consistently support the ambition of building a distinctive, trusted and commercially successful brand.
Lead the rollout and ongoing evolution of the Sky Business brand strategy, visualidentityand tone of voice, partnering with Sky Creative and embedding the brand across internal teams and external agencies.
Own the brand health programme and brand media and creative budget, working with Insights tomonitorperformance against KPIs and translate findings into actionable recommendations.
Act as the senior brand guardian across SMB, Mid-Market, Enterprise, Hospitality and Wholesale, championing creative ways of working, innovation, GenAI and emerging technologies to improve creativity,productivityand cost efficiency.
Lead end-to-end planning and delivery of integrated brand campaigns, from strategic briefing and creative development through to media planning, execution,optimisationand evaluation.
Inspire,coachand develop the Brand Marketing Manager and in-house Design team, building a collaborative, high-performing culture that encourages creativity,accountabilityand continuous development.
What you'll bring:
Essential criteria
Strong understanding of brand strategy,positioningand governance, with the ability to translate customer insight and performance data into actionable brand and marketing strategies.
Proven experience developing and delivering integrated brand campaigns across ATL, digital and social channels, leading creative and mediastrategyand planning from concept through to execution.
Excellent presenter and communicator, able to confidently influence and build credibility with senior stakeholders and leadership teams.
Significant experiencemanaging creative and media agencies alongside in-house creative teams, with excellent creative judgement and attention to detail.
Strong project management,communicationand stakeholder management skills, with the ability to balance multiple priorities in a fast-paced environment.
Experience leading, coaching or developing people, with a collaborative leadership style and the ability to build trusted relationships across all levels of an organisation.
Desirable skills and experience
Strong understanding of the paid media landscape and the most effective channels for reaching business audiences.
A strategic mindset, with the ability to simplify complexity,establishclear priorities and focus teams on initiatives that deliver commercial impact.
Natural curiosity and open-mindedness, with a passion for innovation, continuous improvement and finding smarter ways of working.
B2B marketing experience is preferred.
Benefits andperks:
There'sone thing peoplecan'tstop talking about when it comes to life at Sky: theperksHere’sa taster:
Free NOW package, including Sky Sports and Sky Cinema
Pension package with up to 9% employer contribution
Private healthcare with mental health support
Aviva Digital GP and dental insurance
Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
Sharesave and Tech schemes
A range of Sky VIP rewards and experiences
Howyou’llwork:
We'veadopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3daysin the office per week.
Your office base:
Osterley
Our Sky Group HQ. Equipped withstate-of-the-arttechnology and workspaces,there’splenty of space to see yourbig ideascome to life. Hereyou’llfind 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.
Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley,Gunnersburyand Ealing Broadway stations. Plus, there’sfreeonsite parking available for cars,motorbikesand bicycles.
Who we are:
We’reSky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us meansyou’llbe bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers,colleaguesandsociety
We’rean equal opportunity employer and value diversity at our company.We'rea Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you whereappropriate Please flag any adjustments you need as early as you can.
Just so you know: if your application is successful,we’llask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
To be eligible for this role youare required tohave theappropriate rightto work in the UK. Please be aware Sky does not offer sponsorship for this position.
To find out more about working with us, search #LifeAtSkyon social media.
Sky connects and entertains millions of people across Europe. At the heart of everything we do, is a belief that people deserve better. For decades, we’ve shaken up every category we entered to give people what they love, to make life a little easier and to provide great value. That’s how we bring millions of customers the joy of a better experience in TV, broadband and mobile.
In TV, we offer the best sports coverage, unmissable TV and the smartest ways to stream and aggregate the TV you love. In broadband, we power homes and businesses, with a fast, reliable connection. In mobile, we bring people closer, with plans at unbeatable value. And now, you can even keep your home connected and protected, through our smart insurance. We design our products to fit seamlessly into your life, with service whenever and however you need it.
That’s how we do better for customers. And we believe in better for society too. We power the cultural economy in the UK and beyond, making award-winning news, original sport, and entertainment. We contribute billions to UK GDP, creating and sustaining thousands of jobs and sharing both our journalism and our coverage of the arts, free of charge. We are cutting emissions and making recyclable, energy-efficient products, and we give back, through free internet access and digital skills for under-served communities and young people.
Sky is owned by Comcast Corporation, a global media and technology company.
