Up World

Brand Marketing Executive - Odysea

Up World  •  £38k - £42k/yr  •  London, GB (Onsite)  •  2 months ago
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Job Description

About Odysea

Odysea is the London-born champion of Greek & Mediterranean foods, founded by Panos Manuelides at a Portobello market stall in 1991. Odysea has grown to become a trusted name and point of reference for a host of cross-category products including premium olives & olive oils, meze dips, speciality ingredients and Greek dairy products.

We’ve nurtured solid friendships and long-term, sustainable partnerships with our producers, many of whom we’ve worked with since we began back in 1991, this allows us to guarantee quality and authenticity that mass production methods may fail to match.

The Role

We are looking for a commercially minded Brand Marketing Executive to help drive the growth of our portfolio of Mediterranean food brands.

This is an exciting opportunity for a 360° FMCG marketer who enjoys combining strategic thinking with hands-on execution.

Reporting to the Marketing Manager, you will play a key role in shaping and delivering marketing initiatives that build brand awareness, strengthen customer engagement, and support sales growth.

You will partner closely with the Marketing Manager and cross-functional teams across the business to develop impactful campaigns, bring new products to market, and ensure our brands continue to stand out in a competitive food landscape.

This role would suit someone with 3 to 5 years of experience in FMCG or food marketing who brings ideas, commercial awareness, and a passion for food.

Key Responsibilities:

Brand Strategy & Development

  • Partner with the Marketing Manager to develop and execute brand strategies that support business growth and strengthen brand positioning within the Mediterranean food category.

  • Contribute ideas and insights that shape how our brands show up across retail, digital, and consumer touchpoints.

Campaigns & Digital Marketing

  • Help drive brand visibility through digital campaigns, social media content, and influencer collaborations.

  • Own the execution of social media activity and support the development of engaging brand-led content.

Product Launches & Innovation

  • Play a key role in bringing new products to market.

  • Support packaging development, product storytelling, and launch plans to ensure strong impact across retail and marketing channels.

Market & Consumer Insights

  • Monitor consumer trends, competitor activity, and category developments within the FMCG and Mediterranean food sectors.

  • Translate insights into actionable marketing ideas that support brand growth.

Cross-Functional Collaboration

  • Work closely with internal teams including sales, product development (NPD), and external creative partners to ensure marketing initiatives are delivered effectively and consistently across all channels.

Promotions & Events

  • Plan and coordinate promotional activity, brand activations, trade events, and partnerships that build awareness and drive trials both online and offline.

Performance & Reporting

  • Track marketing performance across campaigns and initiatives, analysing results and sharing insights that help improve future marketing activity.

Who we need:

  • 3–5 years’ marketing experience, ideally within FMCG, food, or consumer brands

  • Experience delivering brand-led marketing activity across multiple channels

  • Strong understanding of consumer behaviour, retail environments, and FMCG brand building

  • Proven experience working with social media, content creation, and campaign execution

  • Experience supporting or delivering product launches

  • Commercially aware with the ability to translate insights into marketing ideas

  • Comfortable working in a hands-on, fast-paced environment

  • Excellent organisational skills and strong attention to detail

  • Confident communicator who enjoys collaborating across teams

  • A passion for food and Mediterranean cuisine

Who You Are

  • A marketer who brings initiative, ideas, and a point of view

  • You’re comfortable balancing strategy with hands-on delivery

  • You enjoy working in a growing business where marketing has real impact

  • You have the drive to help build brands and impact commercial growth

📍 Leyton (London) - office based role

💰 £38,000 - £42,000 DOE

Up World

About Up World

Up Club is the unfair advantage of ambitious start-up marketers looking to accelerate their growth 🚀

It provides exclusive access to industry leaders, expert mentorship, and world-class training to sharpen your skills and stay ahead. With an always-on network, you can get instant advice, solve problems faster, and connect with the right people to drive your career forward, faster.

We’re passionate about a few things:

- Choosing an entrepreneurial business environment shouldn’t mean you miss out on training and development opportunities you’d have at bigger companies

- Learning from other people who do your job in totally different businesses is really rewarding

- Classroom training is useful, but what’s even more useful is learning as you go, from others who have faced similar challenges

Also catch our Founder, Lottie Unwin on her podcast, The Marketing Hustle... where she hears unfiltered stories from Founders of bold start-up brands. 🎙️

Industry
Consulting & Advisory
Company Size
51-200 employees
Headquarters
London, GB
Year Founded
2015
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