Job Description

At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall, we live them every day; ‘One Team ‘we are stronger together’, ‘Responsibility ‘we take ownership’, ‘Passion ‘we believe in what we do’ and ‘Integrity ‘we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nations favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!

Brand Marketing Executive – Apparel & Footwear (Outdoor)
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)

• Supporting in the delivery of the marketing plans for the clothing and footwear partner brands
• Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels
• Supporting in the development of the JD Outdoor content strategy
Key Responsibilities
• Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans
• Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy
• Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans
• Planning and attending shoots to create video content across all JD Outdoor channels
• Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands
• Producing SEO-rich blog content and expert advice guides
• Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans
• Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels
• Communicating campaigns & results
Role Objectives
• Campaigns are delivered on time and within budget
• KPIS for content views and engagement are achieved

This role requires working alongside
• The Brand & Content Marketing Manager
• The content team
• Marketing team members
• Merchandisers and Buyers
• Online team
• Production Companies
• External Brands/Agencies
• Retail ops / store teams

Skills & Experience
• An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
• Experience with blog building tools, such as Wordpress, with basic HTML skills.
• Video production skills – planning, scripting, administration, budgeting, etc.
• Experience of selling product through marketing and/or retail sales.
• Knowledge and understanding of what makes a good customer experience.
• Experience of social media and broader marketing.
• Experience of developing and managing content calendars.
• Ability to work collaboratively on projects with multiple stakeholders from across the business
• Ability to draw insights from analytic data
• Familiarity with Google Analytics (advantageous)
• A passion for the outdoors and outdoors products (advantageous)
• Phone videography skills (advantageous)

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time

#GO